AntennaWeb Connects Television Broadcasters to Viewers

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Satellite and carrier contract negotiations and cable cord cutting in favor of over the top and streaming services can take away television viewing opportunities for viewers and revenue opportunities for stations. A link to antennaweb.org on television station websites ensures those viewers will still find local television channels.

Antennaweb.org Connects TV Broadcasters to Viewers

Whether reacting to the ever-increasing cost of cable and satellite subscriptions, service blackouts from unresolved carriage disputes or simply a desire to stop paying for channels they never watch, a growing number of subscribers are exploring "cutting the cord" for their television viewing options.

Following the transition to digital broadcasting, more channels than ever are available for free over-the-air from their local stations. For most locations, installing an antenna is all that is needed to receive those channels.

By adding a link to AntennaWeb.org to their websites, television stations can help their viewers discover the number of over-the-air channels that are available at their specific locations.

Co-sponsored by the NAB and CEA, AntennaWeb.org provides viewers with address-specific channel reception predictions that they may use to select the correct antenna for their needs.

When people visit a station's website, they demonstrate their interest in the programming on the station's channels. By providing a link to AntennaWeb.org, the station can help their visitors learn how to receive those channels as broadcast by the station - and containing the station's advertisers - for free.

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M. Morris
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