(PRWEB) February 17, 2015
Gallop Labs Inc. has been named a badged Facebook® Marketing Partner with an Ad Technology specialty. The announcement coincides with the debut of the new Facebook Marketing Partner program, which makes it easier for marketers to find partners that match their needs.
“The incredible reach of Facebook and the ability to target with precision is key to our prescriptive mobile marketing platform,” said Karthik Ramakrishnan, CEO and Co-Founder, Gallop. “Digital platforms like Facebook are at the forefront of making mobile marketing truly effective and unlocking predicted $42B in mobile advertising by 2017. Our deep customer intelligence is what drives better business outcomes. Our proprietary set of machine learning algorithms allows us to leverage first party data to unlock the full potential of platforms like Facebook."
Gallop’s platform allows mobile marketers to integrate and analyze their first party data -- such as in-app activity and purchases -- with their mobile marketing campaigns. After identifying key audiences to target, Gallop helps marketers optimize for business goals in real time and tie Facebook ad spend to real business metrics.
"At Gallop, we are helping our customers succeed by providing a platform that gives marketers the information they need about the customers in their ecosystem," said Farzana Nasser, Head of Customer Success. "Our customers are seeing better quality, more engaged people in their apps with nearly 50% improvement in ROI. The Facebook Marketing Partner program will allow us to help even more organizations increase their customer intelligence with our self-serve platform.”
Inclusion in the Facebook Marketing Partners program is the latest in a series of wins for Gallop, which includes a recent $2.5 million in financing, being named a CIX Top 20 Company, and winning a global Facebook Innovation Award for Mobile App Solutions. Learn more about Gallop and sign up for a demo at http://www.gallop.io. Learn more about the Marketing Partners Program at facebookmarketingpartners.com.
Gallop is a prescriptive mobile marketing platform that leverages a company’s first party data to apply customer intelligence to their marketing and communications. The platform prescribes audiences and corresponding channels to help marketers find and optimize their most valuable users. Gallop is a badged Facebook Marketing Partner. To learn more about Gallop, visit http://www.gallop.io. For media inquiries, please contact press(at)gallop(dot)io.
Facebook® is a registered trademark of Facebook, Inc.
1. $42B in mobile advertising spend predicted by Gartner Research, report "Forecast: Mobile Advertising, Worldwide, 2010-2017”