Understanding and controlling Brand Image determines how a business will be perceived.
Houston Texas (PRWEB) February 18, 2015
Webranx LLC is offering Brand Identity classes (both live and streaming) beginning February 26th 2015. These classes will help small business owners learn how to improve their websites and online presence, specifically as it applies to Brand Identity. Brand Identity refers to the visible elements of a brand -- colors, design, logotype, name, symbol etc. -- that, as a whole, identify and set apart a brand in the consumers’ minds.
Understanding and controlling Brand Image determines how a business will be perceived. Web domains, Twitter, Facebook, and Google+ handles are snatched up every day, and lagging behind can mean losing a brand entirely for a small business. Businesses must not only protect, but also develop, their brands, and ultimately, customers should be able to identify and distinguish brands easily.
Branding efforts should focus on two areas: monitoring and protecting. Monitoring a brand means tracking it over time. Specific industry trends present distinct opportunities. It’s important for businesses to understand what others are saying and thinking. Protecting a brand helps businesses engage their customers positively and effectively. Many simple, little things -- like registering a brand across all major social media websites prevents others from taking its name -- can make the difference in whether your small business succeeds on the biggest stages.
Classes will focus on the above and teach small businesses how to craft a Brand Identity successfully. Classes begin Thursday February 26th 2015 at 6pm and continue every Thursdays at 5802 Val Verde Street Suite 180, Houston Texas 77057. Please contact Tony Guo by email Tony@Webranx.com or call at 484-639-2748 to reserve your seat today.