Atlanta’s Maloney Center for Facial Plastic Surgery Brings the “Maloney No Makeup Monday Challenge” to Atlanta

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The Maloney Center for Facial Plastic Surgery brings the “Maloney No Makeup Monday Challenge” to Atlanta to benefit the city’s own Prissy Tomboy Foundation.

No Makeup Monday at The Maloney Center for Facial Plastic Surgery

No Makeup Monday at The Maloney Center for Facial Plastic Surgery

The staff of Atlanta’s Maloney Center, one of the premier centers in the Southeast for Facial Plastic Surgery, and home to award-winning surgeon Brian Maloney, M.D., F.A.C.S., formulated the challenge to celebrate their commitment to empower people to communicate who they are with confidence.

“We enjoyed the Today Show’s feature ‘Love Your Selfie’ and thought that it communicated a great message,” explained Angela, one of the practice’s surgical coordinators. “The heart of what we do really isn’t about makeup or surface beauty. It’s more. It’s our privilege to help people overcome issues or make improvements in areas that hamper their self-esteem or self-confidence.”

“Our favorite stories are those in which patients share how much their surgery or procedures have changed their lives for the better,” added Jessica, the front office coordinator. “It’s really a gift people give to themselves,” added Dana, a medical assistant. “When patients feel beautiful and confident, the protective walls come down, and they are free to share who they really are.” “It’s really satisfying to make a difference in someone’s life that way,” agreed Jen, the practice’s other surgical coordinator.

Indeed, Dr. Maloney himself says that the reason he chose to specialize in facial plastics was the opportunity to establish trusting, long-term relationships with his patients and help them achieve their goals of looking on the outside how they feel on the inside. Today, several of Dr. Maloney’s long-time patients periodically travel to Atlanta from out of town just to have lunch with him and catch up.

Why Choose Prissy Tomboy as the Beneficiary?

The Maloney Center staff chose Atlanta’s own Prissy Tomboy Foundation to benefit from the challenge because they felt their message aligned with Prissy Tomboy’s mission. “We wanted to support a local organization that educates and empowers young women to live confident, healthy lifestyles,” explained Deb Hull, The Maloney Center’s Marketing Director. “Prissy Tomboy brings the same message of empowerment. They help girls build self-esteem and pride through their mentoring and sports programs,” she explained. Prissy Tomboy was founded by Tracey Pearson and brings its message via Sports Clinics, Adventure Challenges, A Female Athlete Speaker’s Series, Prissy Tomboy Clubs and Prissy Tomboy Ambassadors.

How the Challenge Works

The #MaloneyNoMakeupChallenge is easy. Each Monday, The Maloney Center staff snaps a picture, without makeup, and posts it in the practice’s social media and tags/challenges other friends and business associates. The tagged parties must post their own photos (sans makeup) with the hashtag #maloneynomakeupchallenge and tag three others to take the challenge. If the tagged/challenged individual or office elects not to post a picture, they are asked to make a donation to the Prissy Tomboy Foundation and still tag three additional parties. Of course, even the individuals/offices who participate are invited to donate to Prissy Tomboy.

The challenge will culminate in The Maloney Center’s Spring Charity Day event on April 23rd, which will benefit Prissy Tomboy. Donations to the Prissy Tomboy Foundation may be made here:


The Maloney Center for Facial Plastic Surgery is located at 6111 Peachtree Dunwoody Rd. and can be reached at 770.804.0007, or online at

Headquartered in Atlanta, Georgia, The Maloney Center for Facial Plastic Surgery is an internationally renowned destination for excellence in facial plastic surgery and custom, individualized care. Dr. Maloney is an award-winning, double board certified facial plastic and reconstructive surgeon. He is a National Trainer for Allergan, makers of Botox Cosmetic™, Juvederm XC™, Latisse ™ and NEW, FDA-Approved Juvederm Voluma XC™. He is a fellow of the American College of Surgeons and a Diplomat of the National Board of Medical Examiners. Dr. Maloney’s artistry and specialized approach have resulted in regular features on, ABC News, Discovery Health, TLC, and CNN Headline News.

The mission of Prissy Tomboy is to empower and inspire girls to live a healthy lifestyle. We encourage them to stay in sports, find adventure in their everyday life, and to stick with it.

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Debra Hull

Debra Hull
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The Maloney Center for Facial Plastic Surgery, Dr. Brian P. Maloney
since: 04/2009
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