We developed the Loyalty Landscape study with that need in mind. The report is going to deliver the metrics that marketers have been clamoring for.
Cincinnati, OH (PRWEB) February 17, 2015
Loyalty Expo, powered by Loyalty360 – the loyalty marketers’ association, is scheduled to hold its eight annual conference on April 27 – 29, 2015 in Orlando, Florida. The 2015 Loyalty Expo will include more than 20 interactive sessions, a ceremony honoring the winners of the 2015 Loyalty360 Awards and insights uncovered in the 2nd annual Loyalty Landscape: The State of the Industry report.
Loyalty Expo is designed to help simplify the journey to customer loyalty,” Mark Johnson, CEO of Loyalty360. “It’s no longer enough to simply offer a rewards or loyalty program and expect to build customer loyalty. Today we see that the tools and technologies available for companies to build loyalty with a customer are sophisticated and rapidly advancing. Consumers have grown more sophisticated too. It’s challenging for brands to keep up.”
The premier conference for loyalty marketers and customer loyalty professionals, Loyalty Expo’s 2015 agenda features sessions led by representatives from top companies. Walgreens, the Pittsburgh Steelers, MAACO, Angie’s List, True Value and more are scheduled to lead presentations.
Winners of the 2nd annual Loyalty360 Awards will be named during a celebratory lunch during Loyalty Expo. The awards recognize companies that are using innovative or cutting edge tools or techniques to build customer loyalty. The call for entries for the 2015 Loyalty360 Awards is open through February 27. Visit http://loyalty360.org/the-loyalty360-awards/ for more information.
A copy of the 2015 Loyalty Landscape: The State of the Industry report will be provided to all expo attendees. The report will draw on responses from 300 brands that participated in the study. Findings will cover loyalty strategy budgets, challenges and performance metrics.
“The need for better metrics comes up in nearly all discussions that we have with brands,” explained Johnson. “We developed the Loyalty Landscape study with that need in mind. The report is going to deliver the metrics that marketers have been clamoring for.”
The 2015 Loyalty Expo is taking place April 27 – 29, at Loews Royal Pacific Resort at Universal Orlando. For more information visit http://loyaltyexpo.com/.
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.
About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.