SmartZip answers the real estate industry’s call for predictive analytics

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With 45% revenue growth year over year and a fast growing user base, SmartZip’s home seller targeting platform proves to be well timed for the industry.

HomeTrendsReport.com

Homeowners, and especially potential sellers, crave market information in their local area

SmartZip Analytics, Inc., the leader in analytics-powered targeted marketing for real estate businesses, boasted a 65 percent increase in clients in 2014, resulting in a 45 percent revenue growth year-over-year. With a sizable Series-B financing under its belt, new product innovations and an aggressive growth strategy, SmartZip is poised for even more success in 2015.

SmartZip’s growth couldn’t happen at a better time. Its big data, analytics and predictive marketing platform have been in the works for over six years and the market now appears ripe for it. Real estate experts, including speakers at this month’s Inman Connect conference in New York City and Keller Williams founder Gary Keller, have been recently touting the importance of predictive analytics, sometimes referred to as “machine learning”, for the real estate industry. Todd Carpenter, Managing Director of Data Analytics at National Association of Realtors, also sums up what’s hot in real estate technology during a recent CRT podcast, and big data and predictive analytics are clearly an emerging trend.

As a result, SmartZip made a splash in the ultra-competitive tech landscape, ranking as the 2nd fastest growing software company and 42nd overall in Inc. Magazine’s 5000 list. The company was also included as one of the top 100 startups in the Red Herring 100 North America list, and the 20th fastest growing private company in the San Francisco Business Times’ Fast 100 list. Last year, SmartZip was the first company hand-picked for the 2014 REach™ class, a strategic technology accelerator of the National Association of REALTORSⓇ. It became an Approved Supplier of RE/MAX, expanding its exposure to more than 57,000 agents in the U.S. The company also raised a $14 million growth equity round to fuel its expansion.

SmartZip’s flagship product, SmartTargeting, uses predictive analytics to identify the homeowners most likely to sell in any neighborhood across the U.S., and helps clients engage with them through personalized, automated marketing campaigns. Today, SmartTargeting just got one level deeper with the addition of a new Home Trends Report feature. This agent-branded report provides homeowners a comprehensive and up-to-date monthly snapshot of their home value along with their neighborhood’s changing home sale prices, average days on market and more. “Homeowners, and especially potential sellers, crave market information in their local area to help them navigate the complex home sale process”, said Avi Gupta, president and CEO of SmartZip. “Now SmartTargeting clients have the ability to offer this valuable information to homeowners, and in turn increase engagement with top seller prospects in their area.”

SmartZip’s 2015 plans call for accelerated product innovation across all aspects of its SmartTargeting platform – new data sets, enhanced predictive models, new digital advertising technologies, improved marketing tools and content, mobile prospecting apps for agents, SaaS interface for brokers and more. The company is also in talks with select lenders and banks to adapt its predictive marketing solution to help the mortgage industry with customer acquisition and retention.

To learn more about SmartZip, visit http://www.smartzip.com or call 888.402.7960.

About SmartZip Analytics, Inc.

SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip’s SmartTargeting platform offers an integrated solution that can identify top prospects accurately, and engage them through targeted online and offline marketing channels. Leading national real estate companies, including realtor.com, Homes.com, ZipRealty.com, HomeSnap, RealtyStore.com and others rely on SmartZip’s best-of-breed analytics for their online businesses.

SmartZip is backed by Intel Capital, Claremont Creek Ventures, Crest Capital, Javelin Venture Partners and Cue Ball Capital, and headquartered in Pleasanton, CA.

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Joan Dailey
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