L.L.Bean Ranked in the Top 10 in the Country for the Highest Corporate Reputation by Harris Poll Reputation Quotient (RQ®) Study

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L.L.Bean debuts in the study for the first time with a top 10 performance, ranked 7th overall

Bean Boots

L.L.Bean's Iconic Bean Boots

It reflects many years of hard work and commitment from our employees to serve the customer, our communities and support one another as a team. Being listed and recognized as one of the most reputable companies in the country is quite an honor.

Internationally recognized outdoor retailer L.L.Bean, best known for its Bean Boot, everyday free shipping and 100% satisfaction guarantee was recently ranked in the top 10 in the country for the highest corporate reputation among the top 100 most visible companies by the annual Harris Poll Reputation Quotient® study. Since 1999, the study has proven to be an important baseline for measuring the reputation strength of the most visible companies in the U.S. as perceived by the general public.

In the study, L.L.Bean was ranked 7th overall and was ranked the highest in the Retail Apparel Category. In addition, L.L.Bean performed in the excellent range on the reputation dimensions of Products and Services, Emotional Appeal, Workplace Environment and Financial Performance and was in the top 3 in the two categories of Emotional Appeal and Workplace Environment.

“These results speak to the impressive amount of brand affinity we have fostered, as well as the importance we place on our customers, employees, communities and the natural environment” said L.L.Bean company president and CEO, Chris McCormick. “It reflects many years of hard work and commitment from our employees to serve the customer, our communities and support one another as a team. Being listed and recognized as one of the most reputable companies in the country is quite an honor.”

The RQ® measures consumers’ perception of companies in the areas of:

  • Social Responsibility
  • Vision and Leadership
  • Financial Performance
  • Emotional Appeal
  • Products and Services
  • Workplace Environment

The online survey was completed by over 27,000 people. The Harris Poll also had each company rated by a sub-segment of the main survey respondents called “Opinion Elites” who Harris Poll defines as being more informed, engaged and active when it comes to the intersection between society and corporations. Among this group, L.L.Bean was ranked 3rd overall. A complete ranking of the Reputation Quotient’s 100 most visible companies and the full study methodology can be found here.

About L.L.Bean, Inc.
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. L.L.Bean products are rigorously tested, guaranteed to last and always shipped free. In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. The 220,000 sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at http://www.llbean.com, Facebook, Twitter, YouTube, Pinterest, Google+ and Instagram.

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Mac McKeever
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