Modern advertising is one of the most fluid and complex areas within media. The Guardian Media & Tech Network is delighted to be working with xAd to bring perspective and clarity to some of the key themes driving change in the sector.
New York, NY and London (PRWEB) February 17, 2015
xAd, the global location marketplace, has teamed up with The Guardian Media & Tech Network to create a new hub for understanding where the advertising and marketing industry is headed. Launching today, “The Future of Advertising” aims to provide a forum for global perspectives on the new technologies, insights, and direction for leaders in marketing and advertising.
"Modern advertising is one of the most fluid and complex areas within media. The Guardian Media & Tech Network is delighted to be working with xAd to bring perspective and clarity to some of the key themes driving change in the sector, through our world-leading journalism and expertise in the media and technology space,” stated Robin Hough, editor, Guardian Media & Tech Network.
Each week, The Guardian’s network of independent editors and writers, as well as xAd leaders and industry partners will contribute new content to further the conversation. As the global leader in location-based advertising, xAd is committed to arming marketers with the tools they need to remain competitive, with a special focus on how mobile is changing the advertising and media industries.
Monica Ho, SVP of Marketing at xAd, added, “According to Business Insider Intelligence, mobile advertising expected to grow at least 5.5x faster than any other advertising format through 2016, and it is expected to account for roughly 50% of all digital ad revenue by 2018. As ad spend shifts swiftly, xAd is committed to educating the market about the trends, challenges and application of new technologies to drive greater performance and efficiency for marketers and relevance for consumers.”
The Guardian’s “Future of Advertising” hub is the latest in several educational initiatives from xAd. In 2014, xAd launched Location University, a program aimed at deepening marketers’ understanding of the fast-evolving mobile-location space and Location Labs, a place to test new techniques and initiatives, including industry-first mobile ad measurement benchmark studies. The company also created the seminal research studies, Mobile Path to Purchase with Nielsen and Telmetrics, now in its fourth year. Outside the company, leaders from xAd are also involved in many industry associations dedicated to driving standards in data accuracy, mobile marketing, and digital privacy, including co-chairing the Mobile Marketing Association Location Committee, participating in the Local Committee with Interactive Advertising Bureau (IAB), and partnering with Digital Advertising Alliance.
xAd is the global location marketplace bringing together buyers and sellers with ad targeting solutions focused on driving in-store traffic and sales. The company is uniquely focused on capturing in-store visitation behaviors for ad targeting, insights, and measurement solutions. Our global location marketplace is built on the only patented technology platform with precision and scale to harness the power of location, enabling nearly 1 million global advertisers to reach 300 million people in 300 billion unique mobile moments each month.
About The Guardian Media and Tech Network
The Guardian Media & Tech Network aims to connect the dots in global media and technology. This editorially-led community brings together in-depth, interactive and business-critical comment and analysis created and driven by visionary practitioners working in the global media and tech markets. The network provides professionals with the knowledge and connections that will give them a creative and commercial edge in their rapidly changing sectors. To find out more and become a member for free visit - http://www.theguardian.com/media-network