Personalizing Shopping Experience is Retailer's Top Priority

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FitForCommerce Releases Omnichannel Annual Report on Online and Offline Personalization

FitForCommerce, the leading ecommerce and omnichannel boutique consultancy, a major industry annual report today. The FitForCommerce Annual Industry Report is a detailed report and survey focusing on the trends as seen by FitForCommerce in the prior year (2014), with forward-thinking commentary on where the industry is heading in the year ahead.

The battle to win customers and customer loyalty has never been more fierce and customers have never been more demanding. Every interaction along the shopping journey matters and every touch point is an opportunity to connect and engage with the customer in ways that matter to her. It is time to get personal.

“We have just started to realize how big this personalization opportunity can be...we are just seeing the tip of the iceberg," states Milton Pappas, President eCommerce at Nine West Group. “There is a lot of work to do. The challenge is connecting systems and getting data. We would love to do more but we have taken the first steps...we are doing this work with the tools that we have and the small headcount that we have."

When it comes to personalization, many retailers and brands struggle with where to start, what to prioritize and what solutions to leverage. Based on FitForCommerce’s unique position at the intersection between retailers, brands, technology providers and consumers, this inaugural report takes a “deep dive” into the current state and potential of online and offline personalization. The report will shed light on how retailers and brands think about personalization and how they are prioritizing their efforts throughout the shopping journey in areas such as Marketing, Mobile, Social Media, Site Content, Product Delivery, Customer Service, Privacy and Security, and Big Data. This in-depth report consists of data from a comprehensive retailer survey, interviews with retail, brand and technology provider executives as well as first-hand experiences of FitForCommerce consultants, gained through client engagements.

Download the report:
Distribution of report sponsored by: MyBuys, SapientNitro, MarketLive, Qubit, and BloomReach.

About FitForCommerce

FitForCommerce ( is the leading boutique ecommerce consultancy, helping hundreds of ecommerce and omnichannel businesses make informed investment decisions. Using years of experience, state-of-the-art tools, strategic diligence, and tactical planning, FitForCommerce facilitate retailers to define business and technical requirements to find their "best-fit" technology solutions-including ecommerce platforms, back-end systems and critical point solutions.

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Kanaru Fukushima
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