Grossmont Center Signs with the Nation's Only Anti-Agency®

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InnoVision Named Agency of Record for San Diego’s Historic Shopping Center

SAN DIEGO – An iconic San Diego landmark, Grossmont Center recently named InnoVision Marketing as its official agency of record. Under the new management of Rainbow Investment Company, Grossmont Center will unveil a series of initiatives to serve the center’s vision of providing the community with a nostalgic shopping experience.

The San Diego-based Cushman family has owned the land where Grossmont Center has been located for over 100 years. Although it has been independently leased over the past 50 years, Rainbow Investment Company has reclaimed management of the historic shopping center. The property’s network of restaurants, banks and retail shops are enthusiastic about the continued success of Grossmont Center, the implementation of extensive marketing plans with InnoVision on board, increased community awareness and physical remodeling.

“We picked InnoVision because I believe they can make a difference,” said Stephen Cushman, President of Rainbow Investment Company. “I think they are cut from a different cloth and they bring a new perspective to the market unlike any other agency in town. I have never seen such a high level of service and attention like I have with InnoVision. The package they brought to the table can really light up the center.”

For over 30 years, Ric Militi has worked with iconic brands such as Pennzoil, Corona, Neutrogena, Kahlua, Nissan, DreamWorks/SKG and Valvoline as well as major brands in the retail and entertainment industries, including the Rio Hotel & Casino, Harrah’s, Merv Griffin Hotels and Universal CityWalk.

Now CEO and Creative Director of InnoVision, Militi has found ways to drive traffic to business locations, whether widely recognized or coming off the beaten path, by making them stand out among the competition. This comes down to elevating them beyond a retail business and creating an actual experience that people want.

“The Cushmans are such a prominent and renowned family here in San Diego. They are true pioneers of the community and do so much to better it,” said Militi. “Having the opportunity to work as the marketing firm for Grossmont Center is a tremendous honor. We look forward to being their marketing partners for many years to come.”

Through a results-driven philosophy and a client-centered mindset, InnoVision continues to expand and grow its client roster. In addition to Grossmont Center, InnoVision also represents well-known clients such as Valley View Casino and Hotel, Dashers Insurance, Subaru of Glendale, Sears Carpet and Air Duct Cleaning, Unicorn Jewelry & Watch Boutique and multiple regions of Massage Envy Spa. To learn more about InnoVision and their anti-agency® approach to marketing, please visit

Grossmont Center is located at 5500 Grossmont Center Drive in La Mesa, California. For more information about the mall, please visit

About InnoVision
InnoVision is a rapidly expanding marketing and advertising firm located in picturesque San Diego, California. As the country’s only anti-agency®, InnoVision prides itself on building lasting relationships with each client that challenge the traditional agency approach to marketing. This personalized attention and service, combined with cultivation of a strong brand image, has ensured continued success and new business through referrals.

Since first opening in 2012, InnoVision has branched out from its humble beginnings, adding world-class clients to a growing roster that includes Valley View Casino & Hotel, Massage Envy Spa, Dashers Insurance Services, Subaru of Glendale, Forty Degrees Vodka, Unicorn Jewelry & Watch Boutique and Fresh Start Surgical Gifts among others. To learn more about InnoVision and their anti-agency® marketing methodology, please visit

About Grossmont Center
Grossmont Center has made a name for itself as a community landmark in La Mesa, CA since 1961. With over 1,000,000 square feet of outdoor shopping, Grossmont Center features over 100 retailers, a 10-screen Reading Cinema complex, plus anchor stores including Sports Authority, Walmart, Target and Macy’s. The shopping center offers a mix of retail and restaurants, beautiful outdoor setting and award-winning landscape design.

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Carolina Oaks
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