Mumsie® Launches Natural Skincare for New and Expecting Moms

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Mumsie® brings moms an all-natural, affordable solution for pre- and post-partum skincare troubles

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With Mumsie, we wanted to give moms a natural and affordable skincare alternative they can feel good about using every day through pregnancy, breastfeeding, and beyond.

Mumsie® today announced the launch of the new, natural and organic derma range formulated specifically for pre- and post-partum women. The range is 100 percent natural and formulated specifically to address the skin-related issues of pre- and post-partum women. The innovative range includes the first-ever acne-cleansing facial wash that is both salicylic acid and benzoyl peroxide free, making it safe for mom and baby. The line also includes two stretch mark fighting products that use natural ingredients as alternatives to other more synthetic products on the market. Mumsie® skincare products are suitable for all skin types, made of natural, highly-effective ingredients, void of harmful chemicals and preservatives, never tested on animals, and are produced in a 100% solar powered facility in southern California.

Developed by Clio®, a leading designer, manufacturer and marketer of personal and beauty care products, Mumsie® maternal skincare brings discerning moms a safe, effective way to deal with pregnancy-related skin problems. Using innovative chemistry including zinc-PCA, squalene, darutoside® and natural ingredients such as organic avocado oil, shea butter and mango butter, Mumsie® provides results without harmful parabens, sulfates, phthalates, petro-chemicals or dyes.

“I've seen firsthand through my wife the struggle pre- and post-partum women face in trying to find baby-safe products that actually produce results,” said Jamie Leventhal, executive vice president of Clio®. “After researching the newest and most effective ingredients on the market for skin care troubles, we came up with these natural formulations that will help moms address their biggest skincare issues while providing peace of mind that the ingredients are not going to have health consequences for their babies. We wanted to give moms an affordable skincare alternative they can feel good about using every day through pregnancy, breastfeeding, and beyond.”

The Mumsie product line includes:

  •     Acne-Cleansing Facial Wash (SRP: $9.99)
  •     Stretch Mark Relief Oil (SRP: $10.99)
  •     Stretch Mark Relief Cream (SRP: $12.99)

Mumsie® maternal skincare products will be available at select Walmart stores and several other retailers starting in February 2015. Visit the website to browse products and find information, ingredients and availability at http://www.mumsienaturals.com.

Connect with Mumsie® on Facebook, Twitter and Instagram.

About Clio®
Clio® is a leading global designer, manufacturer and marketer of personal care and beauty care products. Clio® develops its own original designs and proprietary technology and continues to innovate and bring to market new and exciting products. The company utilizes low energy demand distribution centers in Torrance, CA and Memphis, TN and manufactures its skin care and lip care products in two 100% solar-powered facilities in southern California. With offices worldwide and logistics arrangements circling the globe, Clio® manufactures and delivers its unique product mix to wide-reaching markets and consumers. For more information, visit http://www.cliodesigns.com.

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Erica Lazarus
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