Forever Car Steers Its Search with Buzztala’s Organic Video Ads

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Search ROI Increases by 4x with Buzztala’s Organic Video Network

the Buzztala network helps our messaging break thru the clutter

ForeverCar, the leading online auto protection marketplace, is ramping up organic search video ads with the industry’s leading online organic video network Buzztala. Buzztala created short video product review summaries, also known as Product Video Ads (PVAs), for ForeverCar’s various auto warranty models.

With a combined organic + paid media campaign lasting 30 days, ForeverCar’s average click thru rate (CTR) was 12%, a 4x improvement on existing ad performance. Better yet ForeverCar saw a 128% increase in organic traffic over the same period — completely attributable to the Buzztala network because ForeverCar purposely made no other changes to their SEO during the same period.

“For something as un-visual as extended auto warranties – the Buzztala network helps our messaging break thru the clutter of text ads on search pages,” said Mark Hodes CEO of ForeverCar, “and reaches a social media audience with visual communication rather than text.”

Buzztala is the Internet’s first video ad network that optimizes for organic and paid media across desktop + mobile. Advertisers are able to more effectively target consumers compared with traditional search ads and consumers get a visual way to discover and research products on whatever device they use. The core of Buzztala is our proprietary Product Video Ad (PVA) unit, short video advertorials that engage consumers and deliver qualified shoppers to advertisers. Buzztala uses its data optimization and technology platform to deliver PVAs thru organic and paid media resulting in leading performance metrics (CPC/CPA) for advertisers. With our technology platform and presenter network the Buzztala platform can produce, traffic and optimize videos at scale for millions of products and services.

“Even for something that seems as un-visual as extended auto warranties — Buzztala’s PVAs dramatically outperformed existing paid search and display ads,” said Jay DeDapper, CEO of Buzztala. “This underscores the massive shift away from desktop browsing and how would-be customers favor visual content in the mobile era.”

About Buzztala
The Buzztala Organic Video Ad Network is giving brands and retailers better ROI on search marketing budgets with our Product Video Ads (PVAs). These short video product summaries capture top organic search positions and deliver industry-leading CTRs. With our technology platform and presenter network Buzztala can produce videos featuring real people at scale for millions of products. Buzztala’s PVAs are outperforming Google shopping and text ads by 4x. Please visit Buzztala FAQs to learn more.

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BUZZTALA CONTACT:
media(at)buzztala(dot)com
1-855-4BUZZTALA

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Sara Morgan
Buzztala
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