Six New High Touch Independent Hotels Select Groupize to Bolster Group Business and Revenue

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Group booking engine helps hotels meet the evolving expectations and demands of today’s travelers to shop, book and manage small groups and meetings online.

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With online group travel for the hotel industry on track to be the fastest growing opportunity in terms of market share, innovative hoteliers are turning to Groupize’s hosted offerings to gain a competitive advantage.

Groupize Solutions, the leading provider of online group booking and management technology for hotels, resort and chains, today announced they have added six new properties to their rapidly growing portfolio of clients. The hotels that have selected the platform to automate the online group booking process for small groups and meetings include Lancaster Arts Hotel in Pennsylvania; Wyndham New Yorker Hotel in New York City; Lions Gate Hotel and Conference Center in Sacramento, CA; Distrikt Hotel in New York City; San’s Boutique Hotel & Suites in historic Savannah, GA and University Inn in Minneapolis, MN.

With online group travel for the hotel industry on track to be the fastest growing opportunity in terms of market share, innovative hoteliers are turning to Groupize’s hosted offerings to gain a competitive advantage. The award winning group lifecycle suite is comprised of three integrated solutions. The GBE, (Group Booking Engine), replaces the static RFP form with a customized white-label direct booking platform to automate multi-room and small group bookings. Sales managers can use the PRM (Pipeline Response Manager) to automate sales activities including emails, proposals, or contracts; as well as access up-to-date information about the group block and its pickup and payments. The new Groupize Hub offers each group their own unique website to self-manage their block and communicate with their group members from a desktop or mobile device.

“The GBE’s guest-centric design, robust features, reporting capabilities, and seamless implementation provided an ideal fit with our business growth and guest service goals,” said John Yazbeck, Director of Sales and Marketing at the Wyndham New Yorker Hotel.” This initiative was driven not only by the operational efficiencies that Groupize will bring to our small groups and meetings process, but also by our passion to enrich the quality and timeliness of the service we provide to our guests. Throughout the selection process, we received positive recommendations from existing Groupize clients, who spoke often of how giving planners and organizers access to rates and reservation without having to call the hotel - enables sales managers to spend more time engaging with larger groups rather than responding to unqualified leads.”

“Because today’s group travelers have so many options when it comes to where they stay, it’s important to differentiate our product offering in this ultra-competitive market,” said Marilou Will, Director of Revenue Management at Lions Gate Hotel and Conference Center. “The Groupize platform will help us to provide organizers with an exceptional experience before they even arrive on property. Automating the online reservations and communications process for our small groups and meetings using the Groupize GBE, PRM and HUB will enable us to reallocate time and resources to customer-centric servicing work, thereby enriching personal engagement and revenue growth.”

“We pride ourselves on being our clients’ trusted partner and the positive response shows our strength in providing the market with solutions to solve pain points for hoteliers and group travelers,” explains Charles de Gaspé Beaubien, President and CEO of Groupize. “We are very excited about working with all of these new properties and continuing our growth trajectory going forward.”

To view an online demo of the Groupize GBE with the recently launched Instant Book and the Hub, click here or visit http://www.groupizesolutions.com.

About Groupize Solutions
Groupize Solutions is passionate about solving the small to mid-size group booking dilemma for hoteliers and planners. Through the development and delivery of a highly intuitive group booking platform, Groupize Solutions empowers hotels to win and manage more group business thus delivering better service and ultimately increasing hotel revenues. Our innovative technology solution automates all tasks involved with booking group business online and simplifies the process for occasional and professional planners. Groupize Solutions is the proud winner of the 2013 PhoCusWright Award for most Innovative Travel Technology Company (Emerging Category). To learn more or schedule a demo, visit http://www.groupizesolutions.com

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Alisa de Gaspé Beaubien
@PuzzlePartner
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