Morf Media Inc. Appoints Heidi Wieland as Vice President of Marketing

Share Article

Innovative tech startup leader brings 15 years domain expertise to level up marketing for Morf Learning™, first complete game-like compliance cloud for mobiles

Morf Media USA Inc.

Start up Morf Media is in an unusually favorable position in a market where both customer demand for effective training exceeds supply and customers are willing to pay for Morf Learning in pilot..."

Morf Media, Inc., developer of Morf Learning™, today announced that Heidi Wieland, is joining its executive team as vice president of marketing, reporting to Morf Media Inc. founder and CEO, Eduardo Cervantes. Wieland will be responsible for driving the early stage start up company’s marketing strategy for Morf Learning™, the first complete, fully gamified compliance training cloud platform for mobiles.

“Morf Media Inc. is in an unusually favorable position…”

“Start up Morf Media is in an unusually favorable position in a market where both customer demand for effective training exceeds supply, customers are willing to pay for the pilot and the Morf Learning pilot offers a game change – literally – for digital compliance training on mobiles. The combination of these assets puts the company in a great position for the future. I’m excited to work with Eduardo, the team, our customers and partners to help transform enterprise training into a culture of enterprise learning and to help empower people to perform at their best.”

Wieland is a proven marketing leader with an extensive background at early stage start ups and Fortune 500 brands. Most recently, Wieland worked with successful start-ups including 3Scale, Mesagraph and DataPop to drive and achieve brand and investment goals. She led and managed detailed, high-level strategic projects, such as the launch of Citrix GoToMeeting and GoToWebinar, and Expertcity’s "GoTo" family of products. Earlier, Wieland built successful demand generation and partner marketing programs with AOL, HP and Apple Computer, Softbank and Thomson Publishing.

“As an established tech marketing pro and a strategist who gets things done, I am delighted to welcome Heidi Wieland to the team,” said Eduardo Cervantes, founder and CEO of Morf Media, Inc. “She brings the energy, creativity and deep B2B start up experience to accelerate customer processes, partner ecosystem and leadership marketing for Morf Learning. In this era of the mobile, digital workplace, where training can be a success factor for a company's brand and growth, we look forward to having Wieland on board to help us get our message out to partners, customers and channels worldwide.”

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning,™ transforms enterprise compliance training into a playbook for serious business. Morf Learning provides a complete compliance training system via the cloud with built in authoring tools, gamification, smart analytics and reporting for fast, easy delivery to the mobile workforce anytime, anywhere. Morf Learning empowers trainers to rapidly develop, vet, deploy and manage courseware, policy training and proof of examination up to 16 times faster than with traditional learning management systems (LMS). Designed to support optimal learning, retention and remediation, Morf Learning digitally presents key learning concepts in 3 minute mini-lessons that level up upon concept mastery—all driven by a fully gamified training engine. As a secure, subscription-based service, Morf Learning is affordable, easy to purchase, requires no IT management and serves as a stand-alone system. It offers an API that enables fast integration and courseware development for LMS CRM, HRM and ERP and other platforms.

Morf Media customers are Global 2000 companies running in complex or highly regulated environments, and include the finance, real estate, and pharmaceutical sectors. Morf Media is an early stage company with growing revenues and stable investors. The company’s gamification technology received Red Herring’s Top 100 award for innovation. Morf Media, Inc. was founded in 2013 and is headquartered in San Francisco, California.

For investor enquiries and more information about Morf Media, please visit:
For crowdfunding information about Morf Media, please visit Angel List, Gust and Equitynet.

For more, please contact:
Heidi Wieland
Vice President Marketing of Morf Media, Inc. USA

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Heidi Wieland
Morf Media
+1 805-722-7413
Email >
Visit website