"Goombal’s CX Edge Platform will give marketers a competitive edge by delivering relevant and superior customer experience for their customers at every event,“ said Vinay Iyer, CEO of Goombal and co-author of the book ‘The Customer Experience Edge’.
Silicon Valley, CA (PRWEB) February 18, 2015
Goombal, Inc., today launched its breakthrough Goombal CX Edge Platform. The platform will enable chief marketing officers (CMOs) to deliver the perfect customer experience across all events for their corporate and product brands. The company announced that Silicon Valley leaders Vish Mishra, Raj Nathan and Raja Venkatesh have joined the Goombal management board to help accelerate Goombal’s growth.
Customer experience (CX) management is a top priority for CMOs, brand managers and sales organizations today as delivering exceptional customer experiences is critical to customer acquisition and growth. Events, such as conferences, trade shows and webinars, are often critical points of close customer engagement to deliver these exceptional customer experiences. However, providing consistently great customer experience across multiple customer engagement channels, leading up to, during and after an event is a hard problem to solve for marketers, and Goombal is changing that.
Vinay Iyer, a former SAP and Siebel marketing executive, founded Goombal to give marketers the ability to achieve a customer experience edge for their company with innovative technology. “While the customer experience concept is generally well understood, the orchestration of a smooth customer experience across all marketing channels is the nuttiest problem to solve. Marketers have to deal with a plethora of tools and technologies as well as fast changing customer preferences and behaviors. Goombal’s CX Edge Platform will give marketers a competitive edge by delivering relevant and superior customer experience for their customers at every event,“ said Vinay Iyer, CEO of Goombal and co-author of the book ‘The Customer Experience Edge’ published by McGraw Hill. “I am very thrilled that three highly regarded and visionary Silicon Valley leaders - Vish Mishra, Raj Nathan, and Raja Venkatesh - have joined Goombal executive ranks. Their leadership and experience will guide Goombal’s rapid growth.”
Vish Mishra is a venture director at Clearstone Venture Partners with nearly $700M in committed capital, with successes in the enterprise and consumer space. The highly regarded technology entrepreneur and investor has over 35 years of leadership, management, and company-building experience in the technology industry covering computers, Internet, communications and software. He was a founder of the Web Infrastructure company Telera, which was acquired by Alcatel. Mishra was also a co-founder of Excelan, which went public, and was later acquired by Novell. He has served as a CEO and director of several startups, including Quantros (now a part of Francisco Partners), and CloudVolumes, a cloud software company sold last summer to VMware. Mishra has been recognized by the San Jose Mercury News as one of the top 10 influencers in Silicon Valley and by a Times of India publication as one of the 51 most influential global men.
“Goombal is bringing much-needed science in the complex art of Customer Experience Management to the marketing functions in all companies. By working successfully with customers across multiple industries such as high tech, entertainment, education and large non-profits, Goombal has created a compelling solution portfolio that addresses the urgent needs of CMOs and event marketing teams,” said Vish Mishra. “I look forward to sharing my experience and knowledge with the Goombal team and help the company build its strategy and execution capabilities to solve one of the most important challenges facing all CMOs and CEOs today.”
Dr. Raj Nathan was until recently General Manager of Mobile Applications at SAP, and prior to that he held several executive management roles at Sybase covering product strategy, development, marketing, and sales. Dr. Nathan brings a wealth of experience in business and technology management in large and mid-size software companies.
“I am excited to be part of Goombal. The company has shown great success with using intelligent data analytics to execute customer events that result in both positive experiences for the customer and business results for the company holding the events. My plan is to help advance the company forward focusing on product, marketing, and partners”, commented Dr. Raj Nathan.
Raja Venkatesh brings over 25 years of global executive leadership in finance and strategy. His accomplishments include successful completion of several IPOs, and various domestic and international acquisitions, divestitures, equity and debt financings. Raja will focus on financial management and relationships with venture capitalists and partners.
“Goombal is poised for rapid growth in a very exciting market. I am excited to join a brilliant team and help it scale and reach velocity with revenue and capital needs,” added Raja Venkatesh.
For more information on Goombal and the Goombal CX Edge Platform, go to http://www.goombal.com.
Goombal is a platform that helps Chief Marketing Officers (CMOs) and Event Marketers deliver exceptional customer experiences for their brands. Goombal’s CX Edge Platform leverages innovative data analytics, mobile and cloud technologies to give event marketers insights and tools to plan and deliver consistent and exceptional customer experiences at all their events. The company is headquartered in Silicon Valley. For more information, go to http://www.goombal.com and http://www.linkedin.com/company/goombal-inc-, or follow us on Twitter @GoombalNews.