BirdEye Enables Enterprise CMOs to Have a Finger on the Pulse of Competitors’ Customers

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BirdEye launches Competitor Analytics using proprietary Natural Language Processing and Machine Learning; Enterprise CMOs can benchmark vs. competitors on customer sentiment, reviews & ratings, keywords, operational metrics.

BirdEye Competitor Analytics for Enterprise CMOs

BirdEye Competitor Analytics

To stay ahead of the pack, enterprise CMOs want to know what their competitors’ customers are saying.

BirdEye, a leader in Enterprise Reputation Management, announced today at eTail West in Palm Springs the general availability of Competitor Analytics as part of its comprehensive enterprise platform. Competitor Analytics provides enterprises with competitive benchmarking reports and tools to help fine-tune their brand, products and services.

In January 2015, BirdEye launched Enterprise Analytics that enabled enterprises to use BirdEye’s proprietary natural language processing and machine learning to mine customer feedback for 1000s of locations and products from hundreds of review sites. Competitor Analytics takes this a step further. Enterprises CMOs can now track competitors’ customer feedback. Data is rendered in both at-a-glance competitive ranking reports and deep-dive competitive insights. With these reports, businesses can quickly gauge where they stand vis-à-vis their key competitors — frequent keywords, strengths, weaknesses, opportunities and threats.

Competitive benchmarking practice is not new; enterprise marketing organizations have traditionally staffed people to gather insights manually. With several competitors and 1000s of location or product reviews across hundreds of sites, it becomes practically impossible to manually track, let alone create meaningful insights. The BirdEye platform automates this process.

“In this day and age, analyzing your own customer feedback is not enough. To stay ahead of the pack, enterprise CMOs want to know what their competitors’ customers are saying. This allows them to fine-tune their brands, products, services and marketing programs, and devise effective competitive strategies,” said Naveen Gupta, CEO of BirdEye. “What if Holiday Inn were to find that competitor Marriott’s customers love their food, particularly the omelets served at the breakfast buffet, and, furthermore, that omelets actually drive customer satisfaction and retention? Holiday Inn now has an actionable insight.”

BirdEye Competitor Analytics consists of reports and insights featuring a full range of big picture and drill-down benchmarking charts and metrics:

COMPETITORS – REVIEWS & RATING

Enterprises compare their reviews and ratings performance against competitors at brand level, location level and product level. Reviews and ratings reports include filters for locale (state, city), review source and time period. Data rich at-a-glance charts with drill-down data points measure performance in Competitive Ranking, Reviews Over Time, and Rating Over Time.

COMPETITORS – KEYWORDS

BirdEye uses Natural Language Processing (NLP) with machine learning to assess customer sentiment from keywords within customer reviews. Through keyword analysis, enterprises have a real-time path to uncovering service or product shortcomings. Enterprises can pull competitive charts and graphs for Frequent Keywords, Positive Keywords and Negative Keywords to gain insight into competitors’ strengths and weaknesses. Powerful filters offer broad or dialed-in views by product, location, time period and review source.

COMPETITORS – CATEGORIES

Through competitive analysis of Categories, enterprises gauge how they stack up against competitors on selected categories such as “Food”, “Customer Service” and “Amenities.” The Relative Performance chart shows where on the continuum of “under performs” to “over performs” the enterprise is versus the industry. The Absolute Performance chart shows how the enterprise is faring on sentiment score on a scale of 1 to 5 vis-à-vis its top competitors.

Availability
For a tour of BirdEye Enterprise Competitor Analytics, call sales at 1-800-561-3357 ext 5 or email enterprise@birdeye.com. The BirdEye Business Reputation Management platform can be previewed at http://birdeye.com.

About BirdEye
BirdEye (birdeye.com) is a leader in Business Reputation Management. The BirdEye platform allows businesses to amplify their online reputation to get more word-of-mouth referrals, leads, and repeat customers. Businesses monitor reviews from all major sites, gain new reviews, manage customer feedback, and automatically promote their good reputation across the web, social media and search engines. Enterprises use BirdEye analytics and competitive insights gleaned from customer feedback to fine-tune products, services and operations. The BirdEye platform powers 500K businesses and 10M+ reviews. Based in Sunnyvale, CA, BirdEye was founded by alumni from Yahoo, Google, Amazon and Cisco.

For more information, contact William Moeller
william(at)birdeye(dot)com | 408.457.1348 | 800.561.3357 | http://birdeye.com

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BirdEye
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