GuestCentric announces participation at the first edition of Hotel 2.0 in Brazil

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Pedro Colaco, CEO of GuestCentric, will talk about the online travellers' behavior and how hoteliers can engage the customers

After several editions held in Europe and in the US, Hotel 2.0 will take place for the first time in Brazil, gathering hospitality industry experts to discuss new market trends. Pedro Colaco, CEO of GuestCentric, the leading provider of cloud-based digital marketing for hotels, will be one of the speakers at the event and will talk about the most recent digital marketing strategies for hoteliers to meet the increasing demand from online travelers.

Hotel 2.0 will be held on São Paulo, Brasília, Curitiba e Porto Alegre between February and March and has already confirmed participation of Jonathan Burling, from Revinate; Leandro Carvalho, from MalaPronta and Benjamin Devisme, from PriceMatch. The event objective is to bring together hoteliers and promote a discussion about key trends and innovations that leverage growth for hotels.

"Who knows better the market trends than the professionals on the market? I believe that the modernization of hotel distribution management will be a key element in the growth of the Brazilian hotel industry. My goal with Hotel 2.0 is to evoke the present distribution in a worldwide level. Hotel 2.0 is an opportunity for hoteliers to evaluate what they do today and discover how they can do it better tomorrow," explains Benjamin Devisme, founder of the event responsible for previous editions in France and in the United States.

Pedro Colaco will talk about what digital customers seek and how hotels can attract them to their direct sales’ channels. Jon Burling will lead the discussion on how hoteliers should deal with online reviews, as they have the power to influence 97% of online travellers. Leandro Carvalho's presentation will address the importance of online platforms, the evolution of digital marketing and the challenges of technological advance for the hospitality industry. Benjamin Devisme will address the transformation of data into intelligent and strategic information for the hotel management.

"It's a great pleasure to be part of the first edition of Hotel 2.0 in Brazil. This will be an excellent opportunity for Brazilian hoteliers get to know new trends of the global hotel industry and better target their guests," said Pedro Colaco, CEO of GuestCentric. “All of the speakers have extensive knowledge on fundamental aspects of the hospitality industry and they will definitely help hoteliers by providing techniques that they apply on their properties to attract more customers and maximize their revenue.”

For hoteliers, the event admission is free upon prior registration. Places are limited. For more information and event registration, please visit the following links:

São Paulo: 25th February - http://hotel20saopaulo.eventbrite.com
Brasília: 26th February - http://hotel20brasilia.eventbrite.com
Curitiba: 3rd March - http://hotel20curitiba.eventbrite.com
Porto Alegre: 5th March - http://hotel20portoalegre.eventbrite.com

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers and on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For more information, please visit http://www.guestcentric.com

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