(PRWEB) February 18, 2015
Wayin, a social media analytics and display platform, launched a new search and engagement engine today that offers digital leaders, marketers and broadcast journalists a single platform to find, understand and display social media stories.
Wayin’s new platform is an advanced social search engine that will help marketers find relevant social media content in real time and inspire audiences to engage in a meaningful way. The product gives marketers and digital leaders the ability to drive value from social media content in real time within key business flows including marketing, commerce, loyalty and engagement, a task that is often difficult for brands given the vast amount of complex content across social media channels today.
“Social media sites today are full of so much information that it’s often difficult for social media marketers to find the right content when it matters, and then be able to act on it in a timely manner” said Elaine Feeney, CEO of Wayin. “Wayin is the best tool for marketers to find relevant content in real time and understand it in a context that matters to them. Our unique display capabilities take this to the next level by allowing the content to be used in a way that encourages audiences to interact.”
The new tool allows users to conduct in-depth searches of specific terms across Twitter, Instagram and Facebook in real time and analyze results based on location, gender or period of time. The tool then gives marketers and digital leaders the power to determine sentiment and broader context around certain social content and conversations.
Wayin’s current products, which are used by brands, sports franchises and broadcast journalists globally, are focused on displaying social media content on various owned properties like news broadcasts, jumbotrons, websites or in-store display monitors to engage key audiences and drive action. With the new search and engagement engine, enterprises will still have the power to display social content and encourage audiences to interact on any type of screen, but will have more advanced options and access to real-time content to drive innovative digital processes.
"Real estate trends in real time. Our business is immensely enhanced on being able to not only discover these trends, but to predict, then publish them at a moment's notice to the web -- or any digital device that our clients use,” said Cade Madison, technology strategist at REAL trends, a real estate consulting and communications company. “Social predictive analytics is the wave of the future in our industry, and it's great to leverage the social content and we're excited to use WayIn to help us discover, market and predict these trends fast."
With the new search and analytics platform, Wayin’s capabilities are endless. In the past, the tool has been used to embed tweets in TV advertising or broadcasts in real time and has allowed college and professional sports teams to better engage with fans on game day. Retail brands also use Wayin to offer real-time social media content about their products to potential customers both in store and online.
Wayin was founded by Scott McNealy, the former Sun Microsystems co-founder and CEO. The company has helped customers achieve a return on investments with social media efforts for major brands and sports franchises worldwide, including Best Buy, Rakutan, Denver Broncos and The Weather Channel.
Wayin is a social intelligence and visualization company that makes tools to analyze and integrate social content into sales, service, and marketing efforts. Wayin gives brands control over their social data to create real-time experiences for consumers that foster trust and drive action.
Started by Scott McNealy, the former Sun Microsystems co-founder and CEO, Wayin is led by key Sun Microsystems alumni, as well as top digital and media industry veterans. Wayin is based in Denver with offices in New York, San Francisco, Los Angeles, Atlanta, Japan, Argentina, Brazil and Hong Kong. http://www.wayin.com, @wayin