New York, NY (PRWEB) February 20, 2015
Collective today announced that Kerry Bianchi has been appointed Chief Operating Officer. She will ensure the company-wide alignment with and execution of the company’s long-term growth strategy of delivering transparent and unified programmatic buying solutions to the industry. She also will manage all cross-functional business operations, including Human Resources.
Bianchi was formerly the Vice President of Media & Acquisition, E*TRADE Financial, where she was responsible for all paid media, and oversaw external agencies and analytics partners. Previously she was Global Lead for Accenture's Media Management practice, providing Fortune 500 CMOs with proprietary tools and services to derive the most value from their investments.
“Kerry’s vast experience makes her the perfect choice to help shape Collective’s platform and managed service offerings, which simplify the workflow and operating challenges marketers face when executing programmatic buys across the vast array of RTB and Non-RTB ad technology providers,” said CEO Joe Apprendi. “We’re thrilled to have her as part of the leadership team.”
The media and marketing veteran has more than 20 years of experience developing strategic growth initiatives for notable media, finance, and agency brands. In 2014, she was named one of Brand Innovators Top 50 Women in Branding and Marketing. She holds a Bachelor’s degree from Claremont McKenna College.
“Marketers are looking for partners who can help navigate and unify the complex multi-channel advertising ecosystem. I am excited to join Collective, which continues to provide industry-leading, multi-platform advertising solutions to agencies and marketers, and to be here as the company develops its next generation of solutions,” said Ms. Bianchi.