This year, 4YFN organizers will rely on the PUSHTech™ multichannel Mobile Marketing Cloud™ to deliver real-time, precisely targeted mobile alerts about 4YFN to thousands of MWC 2015 attendees.
(PRWEB) February 24, 2015
PUSHTech™ (http://PUSHTech.com), creator of the Mobile Marketing Cloud™, the industry’s first mobile-centric programmatic multichannel marketing platform, today announced that Mobile World Congress (MWC) and the GSMA global mobile industry association have selected PUSHTech’s Mobile Marketing Cloud™ to message thousands of MWC attendees during the four-day global mobile industry event next month with updates about the international 4YFN event for startups and investors, organized by Mobile World Capital Barcelona and the GSMA.
4YFN (4 Years From Now, http://mobileworldcongress.com/4yfn) brings together mobile startups and entrepreneurs with investors, accelerators, incubators and corporations to explore the latest trends in mobile innovation and disruptive technologies worldwide. The second annual 4YFN conference will take place March 2-5 in conjunction with GSMA-sponsored Mobile World Congress 2015, which this year is expected to bring more than 85,000 attendees to Barcelona for the four-day global industry event.
This year, the 4YFN organizers will rely on the PUSHTech™ multichannel Mobile Marketing Cloud™ to deliver real-time, precisely targeted mobile alerts to thousands of MWC 2015 attendees, providing 4YFN program updates and information about the MWC satellite event, which will be held at Barcelona’s Fira Montjuic exhibition center.
“PUSHTech™ is very pleased to be assisting 4YFN in the delivery of highly relevant messaging to mobile devices of Mobile World Congress attendees, keeping them up-to-date on 4YFN’s exciting speaker program, exhibition and networking events throughout the four days of MWC 2015,” said PUSHTech™ Chairman & CEO, Carlos Moncho Genoves.
PUSHTech™ Mobile Marketing Cloud™ is the industry’s first “Born Mobile” multichannel marketing platform and addresses the skyrocketing growth in the industry through its “Mobile First” approach.
Mobile messaging traffic worldwide is currently growing at rate of 250 percent per year, with 21 billion SMS messages and 50 billion MIM messages (mobile instant messaging or chat app messages) sent every day around the globe. The total revenue of SMS messages sent in 2014 was US$130 billion alone, while mobile marketing and advertising are the fastest growing sectors in the global digital economy, with mobile marketing projected to be worth US$15 billion and mobile advertising worth US$42 billion by the year 2017.
PUSHTech’s multichannel platform provides smart audience targeting and segmentation, along with customizable campaign management tools, to produce highly optimized and cost-effective communications to any audience at anytime, anywhere. PUSHTech’s easy-to-use, self-serve platform lets users send relevant, timely and precise notifications, alerts, reminders or marketing campaigns via any mobile channel, including SMS, IM, Email, Chat apps and In-app Push Notifications - to intelligently deliver the right message to the right person at the right time and location.
Scheduled for commercial launch during Mobile World Congress 2015, the PUSHTech™ Mobile Marketing Cloud™ has been in Beta mode since early-2014 with a select group of clients, including: AmRest Holding’s La Tagliatella restaurant chain, with 170 international franchise outlets in Spain, Andorra, France, Germany, the USA and China; Boston, Mass-based sports performance technology provider Woo Sports; London-based Internet and mobile privacy technology provider Privax, and others.
In its second year at Mobile World Congress, 4YFN will bring together more than 150 speakers and program participants this year to address topics within the event themes of “Disrupted by Mobile,” “The Internet of Things” and “Digital Media.” Confirmed speakers and program participants include: Ann Winblad, Partner at Hummer Winblad Venture Partners; John Malloy, Co-Founder and General Partner, BlueRun Ventures; Martin Varsavsky, CEO, FON; Weili Dai, President and Co-Founder, Marvell Technology Group; Rich Riley, CEO, Shazam; Rob Glaser, Founder & CEO, RealNetworks; Stéphanie Hospital, Founder, One Ragtime; Mike Butcher, Editor-at-Large, TechCrunch, and more.
More information about the PUSHTech™ multichannel Mobile Marketing Cloud™ platform and the company’s participation at 4YFN is available online at: http://www.PUSHTech.com.
PUSHTech™ helps brands, retailers, marketers and developers build brand engagement and customer relationships through intelligent multichannel mobile marketing. PUSHTech’s Mobile Marketing Cloud™ simplifies the creation, delivery and management of smart, precisely targeted and context-aware communications in a highly efficient, effective and profitable way. For more information, visit: http://www.PUSHTech.com.