Bold Marketers Recognized As Second Annual Cojones Awards Finalists Named, Public Voting Opens Today

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nFusion and a panel of industry heavy hitters name the finalists for the Cojones Awards — an annual recognition of marketing’s boldest leaders — which kicks off with collective voting to help select the winners.

The Cojones Awards 2015 coming to Austin, TX during SXSW

The Cojones Awards 2015

It takes ingenuity, science and major guts to be a successful modern marketer. The Cojones Awards recognizes those bold marketers.

Celebrating the boldness needed to be a modern marketer, nFusion and an esteemed panel of experts name this year’s Cojones Awards nominees. The marketing industry is invited to vote for winners alongside the expert panel in a tweet-2-vote campaign that launches today. The winners will be announced at the Cojones Awards during SXSWi in Austin Saturday, March 14.

“It was an off-the-cuff remark that the ‘C’ in ‘CMO’ stands for Cojones that led to the Cojones Awards,” shared nFusion CEO John Ellett. “In reality, though, we realize that it takes ingenuity, science and major guts to successfully lead marketing in today’s environment. Modern marketers need cojones to get the job done right.”

Last year Cojones Awards winners included marketing executives from GoPro, L’OREAL, Samsung and more. This year’s lineup of finalists is equally impressive and courageous. Joining nFusion in the task of nominating the potential Cojones Award winners were Caren Fleit (Korn/Ferry), Jennifer Rooney (Forbes CMO Network), Eduardo Conrado (Motorola Solutions), Kathy Button Bell (Emerson) and Rob Malcolm (University of Texas McCombs School of Business).

The public is invited to help vote for winners by going to the Cojones Awards landing page: Winners will be chosen based on the public’s tweet-2-vote tallies and votes from the advisory panel; they’ll be honored at a special event on Saturday, March 14 at SXSWi 2015.

Follow the conversation online via #CojonesAwards.

The following is a list of Cojones Awards finalists who have proven they have the Cojones to:

Inspire: to build authentic brands with a sense of purpose

  • Jon Iwata, SVP Marketing, IBM
  • Jeff Jones, EVP/CMO, Target
  • Chris Linder, Brand President, Keds; CMO, Saucony
  • Marc Mathieu, SVP Global Marketing, Unilever

Be Bold: to disrupt the status quo and break out of the sea of sameness

  • Rishi Dave, CMO, Dun & Bradstreet
  • Jerri DeVard, CMO, ADT
  • Mark Hans-Richer, CMO, Harley-Davidson

Connect: to deliver meaningful customer experiences across channels

  • Zita Cassizzi, CMO, TOMS
  • Alfredo Gangotena, CMO, Sotheby’s
  • Karen Quintos, CMO, Dell

Innovate: to implement new ways of engaging customers living in a digital lifestyle

  • John Costello, CMO, Dunkin Brands
  • Bridget Dolan, VP of Interactive Media, Sephora
  • Sanjay Gupta, EVP Marketing, Innovation and Corporate Relations, AllState

Transform: to build organizational capabilities to become modern marketers

  • Blair Christie, CMO, Cisco
  • Beth Comstock, CMO, General Electric
  • Telissa Yancy, VP Marketing, American Family Insurance

Click here to learn more about the Cojones Awards, read about the nominees and cast your vote.

nFusion is the agency for today’s modern marketer. We understand that people experience unique and often complex paths to purchase, so we create persona-based customer journeys and apply our insights to architect smarter marketing communications. We know that brands need to reach people on the right device at the right time, so our Connections Planning and Media services go beyond paid media to deliver timely and relevant content when and where it has the most impact. We believe multi-touch experiences influence people and build brand preference, so through our Content Planning and Creative offerings we design and deploy engaging programs that persuade consumers and drive business results. And we think data and technology should fuel all customer engagement, so we ensure our Platform Design and Technology solutions put content in the hands of the people who need it most, exactly when and where they want it. Headquartered in Austin, TX we partner with B2B and consumer clients, including SanDisk, AMD, Caesar's Entertainment and Samsung. nFusion is proud to have been recognized by AdAge as Small Agency of the Year - Southwest in 2014. Follow nFusion on Twitter, LinkedIn, Facebook or at

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