Advancements in its Firefly Solution Make TouchSuite the First U.S. POS Provider to Offer Integrated EMV Payment Processing

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New integrated transaction technology allows U.S. merchant to process payments for scannable EMV cards directly within their point of sale system.

payment processing, integrated EMV, disruptive technology, new technology, new processing technology, EMV technology, merchant processing, TouchSuite, EMV, liability shift, merchant liability, consumer identity fraud, EMV technology, EMV terminals, EMV mi

TouchSuite Firefly's EMV terminal

The integrated EMV capabilities we are now offering represent a completely new innovation in the U.S. retail market, and one we are proud to say will create a more secure, efficient, and hassle-free consumer point of sale experience at the register.

As the country’s small business retailers prepare for the impending consumer fraud liability shift, leading technology and payment processing company TouchSuite has been hard at work developing the first-ever point of sale solution fully integrated with synchronized, commercially viable EMV processing capabilities- a solution the company today announced is now available on the U.S. merchant market exclusively through its highly-advanced Firefly system.

“Although it became quite clear early on that EMV would soon be an inevitable, fundamental reality for U.S. merchants and processors, we at TouchSuite also realized there would still be so much work to do behind the scenes in order to ensure that the technology became a intrinsic function of the consumer transaction process, prompting us to quickly shift development gears and prioritize this project,” said TouchSuite founder and CEO Sam Zietz. “The integrated EMV capabilities we are now offering represent a completely new innovation in the U.S. retail market, and one we are proud to say will create a more secure, efficient, and hassle-free consumer point of sale experience at the register.”

The consumer fraud liability shift, which goes into effect in October 2015, determines that, if a merchant lacks the EMV-certified technology to allow a chip–enabled card transaction from occurring, that merchant will be liable for any fraudulent activity associated with the transaction. Card issuers nation-wide are including chips in all new consumer cards, and merchants are moving to EMV-certified technology to increase overall security and reduce fraud resulting from lost, stolen and counterfeit cards. These merchants are forced to use a side EMV terminal that requires manual reconciliation- a duplication of the same input required in their point of sale system. TouchSuite is the only POS company in the U.S. that offers businesses the ability to accept EMV transactions that have already been fully reconciled in their systems. With the EMV-compliant capabilities, small business merchants can not only rest assured that their customer’s consumer identity is safeguarded and the they are free of liability in the event of transaction-related fraud, but they can also anticipate increased revenues as a result of broadening and securing consumers’ payment options.

Easy, efficient and remarkably affordable, TouchSuite’s Firefly is an Android™-based POS solution that gives small and mid-size businesses access to the same industry tools and innovations as major U.S. retailers, and assumes the responsibility of other costly business solutions and outside vendor services. This intuitive software, packaged in a modern, lightweight touchscreen panel, is internally a vast and comprehensive infrastructure of managerial, administrative, operational, and marketing solutions. Bringing some of the industry’s foremost innovations to the SMB companies with customized software for both retail and the salon and spa industries, Firefly features such forward-thinking capabilities as automated commissions, universal gift card acceptance, customizable inventory, integrated social media channels, and a comprehensive marketing suite of automated emails with pre-programmed templates. The marketing suite will also offer users a one-step, design-to-delivery print piece solution that allows them to oversee everything from layout, to print, to delivery via USPS, all from within their POS system.

Firefly Retail is not only accessible from an Android™ mobile device, but its cloud-based support also means that information is secure and always backed up, and that updates can be made remotely and sync automatically to the main unit. The system comes equipped with primary peripherals including a barcode scanner, receipt printer, cash drawer, and keyboard.

About TouchSuite: TouchSuite is one of America’s leading technology companies focused on the electronic payment space. It has been honored six times on Inc. Magazine’s list of the 500 fastest growing private companies in America. The company’s latest, patented point of sale system, The Firefly, offers the most advanced software on the market, with full mobile capabilities and a comprehensive marketing suite tailored for SMB retailers and salon and spa owners. The solution is fully integrated with cutting-edge payment processing capabilities, include ApplePay and other mobile transaction technologies, and is the first POS solution on the U.S. market with built-in, commercially viable EMV processing. TouchSuite is one of only a few processors in the country currently integrated with QuickBooks®, providing users with a more affordable payment processing option that the software’s native solution, without the hassle of double data entry, through its auto-sync payment interface, Lightning Payments™. TouchSuite is headquartered in Boca Raton, FL. For additional information about TouchSuite, its company and services, please visit http://www.touchsuite.com.

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Carli Brinkman
TouchSuite
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