Immersive Media Launches im360VR 360˚ Video Platform on the Oculus Store

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Complete 360˚ video platform of player, exclusive content and distribution network launches on the Oculus Store, the first to allow end users to load and view their own immersive video.

Immersive Media is proud to announce the launch of the im360VR player in the Oculus Store, currently available on the first consumer VR headset, the Samsung GearVR.

The Immersive Media im360VR platform showcases extraordinary immersive video that covers a breadth of genres – travel & exploration, adventure, events and amazing narrative dramas. In addition to the content provided by Immersive Media, im360VR breaks entirely new ground by allowing users to load and playback their own immersive video on the Gear VR HMD. Immersive Media is empowering content creators to deliver VR video directly to the Gear VR in the simplest and most direct method available.

In addition to viewing pre-recorded content, im360 and the im360VR applications allow users to view a live-stream of immersive video in real time, experiencing events, locales and news in a way that is completely new and revolutionary.

“Our im360VR application is poised to really enable our customers and other creative producers to deliver fantastic VR video experiences to consumers directly with very few limitations. As leaders in the immersive video field, we’re accustomed to the challenges not only in producing this content, but also in getting out to the world in both on demand and live-streamed formats. Much in the way our iOS, Android and web playback technology leads the market, we think HMD’s such as the Rift and Gear VR will be the target for many immersive films and are excited to be a pioneer in this space. ” Said Myles McGovern, CEO of Immersive Media.

im360VR is a robust client-server architecture of hardware and software products that allow for the capture, encoding, production, distribution and playback of immersive 360˚ content. Find out more about im360VR for HMD’s at

Immersive Media’s 360˚ media platform is also available on Android and iOS devices and can be downloaded in the Google Play and iOS app store as well on the Oculus Store for the Rift and Gear VR by searching for im360 or im360VR respectively.

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Pen Clark
Immersive Media
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