Harley Davidson’s Claudia Garber to Guest Emcee M2W® - Marketing to Women Conference

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Claudia has led the marketing to women charge at Harley Davidson, creating cultural change and building new business two wheels at a time.

M2W® – The Marketing to Women Conference
www.m2w.biz

Claudia Garber, Director of Consumer Segment Strategies, Harley-Davidson Motor Company

Claudia’s marketing-to-women passion, expertise, and extraordinary leadership in what has been traditionally considered a male sport category, make her a perfect choice to emcee M2W®

Claudia Garber, Director of Consumer Segment Strategies, Harley-Davidson Motor Company has been named Guest Emcee for the 11th Annual M2W® – The Marketing to Women Conference, http://www.m2w.biz April 21 & 22, 2015, Chicago Cultural Center. “We’re so proud that Claudia has accepted our invitation to Guest Emcee our 11th Anniversary,” said Nan McCann, M2W® co-founder and producer. “Claudia’s marketing-to-women passion, expertise, and extraordinary leadership in what has been traditionally considered a male sport category, make her such a perfect choice for emcee.”

McCann explained, “In her prior role as Director of Women’s Outreach Marketing, Claudia led the strategy of inspiring more women to enter the sport of motorcycling. It is a mission she continues to embrace, as she says, “Creating cultural change, and building new business, two wheels at a time!” Claudia has been a Harley® rider since 2008.”

“Claudia has also been an avid supporter of marketing to women, attending M2W® with her colleagues for many years,” McCann added. “In 2014 she took to the stage and gave attendees a memorable presentation about how Harley-Davidson is getting more women on bikes, shifting cultural context and smashing some stereotypes along the way! Now, as we enter a new decade for this conference, we are honored to welcome Claudia back to this stage in a new role.”

About M2W® – The Marketing to Women Conference

“M2W® features case studies, research, workshops, creative sessions and peer-to-peer networking all designed to help marketers learn how to build better business with women who control 85% of all consumer spending in virtually every product category,” according to McCann. “Study after study has shown that women are the dominant drivers of our consumer economy. They account for $7 trillion of annual spending in the US, and over $20 trillion globally. More than ever before, here and in markets worldwide, women mean business.”

“M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. The audience typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, L’Oreal, ConAgra and Whirlpool. They attend,” McCann said, “because they recognize the brand- critical importance of reaching women.”

For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x13. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME® http://www.pme-events.com is a sales and marketing agency with a special emphasis on events.

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Nan McCann
PME Enterprises, LLC
+1 (860) 724-2649 Ext: 13
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