New Jersey Theatre Alliance Announces Marketing Partnership with New Jersey Stage

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New Jersey Theatre Alliance has set up a marketing partnership with New Jersey Stage, a daily website and monthly digital magazine, to help promote theatre throughout the Garden State.

New Jersey has a thriving professional theatre community from Cape May to Bergen County and everywhere in between. More than 30 professional theatres are represented by New Jersey Theatre Alliance (the Alliance), a non-profit service organization that supports the state’s professional theatre community with a wealth of resources. One of the latest initiatives is a marketing partnership with New Jersey Stage, a daily website and monthly digital magazine that covers arts and entertainment throughout the Garden State.

“This partnership will continue our mission of highlighting New Jersey’s professional theatres,” explained John McEwen, Executive Director of New Jersey Theatre Alliance. "With the media landscape shifting heavily in the direction of digital, shareable content, New Jersey Stage will be an excellent tool for our member theatres to use to grow their audiences."

Each issue of New Jersey Stage magazine will contain features and interviews with the actors, directors, and playwrights behind the shows produced by Alliance member theatres. In addition, New Jersey Stage is highlighting Alliance member theatres in the event calendars and link directories found at http://www.NewJerseyStage.com.

New Jersey Stage launched its monthly magazine in July 2014. All issues are available at http://www.NJArtsMag.com. Since its debut, the digital magazine, which incorporates audio and video into its pages, has been attracting fans of the arts throughout the state.

“We don’t just write about the arts, we let readers experience the arts,” explained Gary Wien, publisher of New Jersey Stage. “The use of audio and video allows us to tell the story behind the story. Unlike a website, the publication continues the traditional look and feel of a magazine. Our pages still turn, but the interactive elements let the pages come alive.”

One of the most valuable aspects of the marketing partnership is a 25% discounted rate on all advertising in the magazine for Alliance members.

“New Jersey Stage believes in the arts,” added Wien. “We also understand the arts. Theatres have limited financial resources and our goal is to help them reach the greatest audience at rates they can afford. This marketing partnership is the first of several such agreements we hope to make within the arts community.”

New Jersey Stage also runs news and features on its daily website at http://www.NewJerseyStage.com.

About New Jersey Theatre Alliance
Founded in 1981, New Jersey Theatre Alliance supports a thriving professional theatre community with a wealth of resources. As the first statewide service organization in the United States devoted to professional not-for-profit theatre, the Alliance provides innovative, collaborative, and engaging programming for theatres and their diverse audiences. Members include large and small theatres — each one a fully-functioning business that pays its staff and artists (designers, technicians, directors, and actors). These theatres support the economic development of the state, contribute to their communities with outreach and arts education opportunities, and offer theatre that inspires, challenges, and entertains close to one million theatre goers annually. New Jersey Theatre Alliance is viewed by New Jersey's arts community and its colleagues in the service industry nationwide as a leader in developing model programs which foster collaboration, cooperation, and audience development. For more information visit http://www.njtheatrealliance.org.

About New Jersey Stage
New Jersey Stage is a monthly digital magazine published by Wine Time Media. Each issue covers the arts throughout New Jersey iincluding art, film, theatre, music, literature, comedy, poetry, and more. All issues are available at http://www.NJArtsMag.com.

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