Sales 2.0 Conference Speakers Reveal How Sales Can Leverage Predictive Analytics

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At the Sales 2.0 Conference in San Francisco on April 27-28, hundreds of B2B sales leaders will gather to learn how to leverage predictive analytics and optimize their sales organizations.

Predictive analytics are the way to succeed with Millennial buyers, who will make up nearly 50 percent of the workforce by 2020.

Sales Dot Two Inc., producer of a leading industry event series for B2B sales managers and executives, is pleased to announce that experts from ClearSlide and Sales Performance International (SPI) will speak at the Sales 2.0 Conference on April 27-28, in San Francisco at the Four Seasons Hotel. Both ClearSlide and SPI are official sponsors of the event. Registrations are still available at https://www.regonline.com/Register/Checkin.aspx?EventID=1638682.

The conference is centered on the theme “Creating a Predictive Sales Organization.” Presentations will focus on technology, processes, and leadership initiatives that can help companies achieve long-term success and build a sustainable revenue engine.

The following two sessions will address the pressures and challenges faced by sales leaders in an era of predictive analytics.

1) “Modern Selling with Insights Is the Key to Success with Millennials”

In his session, ClearSlide Chief Operating Officer Dustin Grosse will address how the fact that Millennials will make up nearly 50 percent of the workforce by 2020 is changing the sales industry. Grosse will share how sellers, sales managers, and marketers can adapt to modern methodologies and new technologies in order to engage with this emerging demographic of tech savvy and socially connected buyers. He will outline how real-time customer insights and more predictive selling capabilities can help sales leaders keep pace with changing customer needs and expectations.

2) “Why Leave Revenue Growth to Chance?”

In his session, Keith Eades, Founder & Chief Executive Officer, Sales Performance International, Inc. (SPI) will address how sales leaders can plan for strategic revenue growth. According to Eades, industry research indicates that selling has been disrupted. Although hundreds of ideas and solutions could potentially improve the sales organization, leaders need insights to know what to invest in to drive improved performance. Eades will challenge conventional approaches and reveal a new way to think about continual sales improvement. His data-driven approach will enable sales leaders to focus on the highest payback areas for performance improvement. By aligning talent analytics, adaptive learning, and sales enablement, sales organizations can make intelligent, focused, high-impact investments in human capital.

“Smart sales leaders are taking steps now to prepare for a future that is agile and predictive,” says Sales 2.0 Conference host and Selling Power founder Gerhard Gschwandtner. “Sales leaders need to learn how to harness tools that can help them apply data and predictive intelligence to create better, faster, more efficient sales organizations.”

A full list of speakers and presentation descriptions can be found at http://www.sales20conf.com/SF2015/agenda.html.

About the Sales 2.0 Conference
The Sales 2.0 Conference showcases leadership strategies and SaaS technologies that help B2B sales and marketing leaders create more competitive teams and drive higher profit. Attendees learn how to achieve measurable success in such areas as CRM use, sales and marketing collaboration, lead-generation and pipeline management, social media for sales and marketing, analytics and metrics management, customer engagement, sales-transformation and change leadership, and sales-process improvement.

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Lisa Gschwandtner
Selling Power
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