Serta® Announces the Hollywood Herd Sweepstakes

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Serta is celebrating the biggest night in Hollywood by rolling out the red carpet with a Twitter sweepstakes

Serta is ready to celebrate the biggest night in movies by treating one lucky fan like red carpet royalty!

Serta and its beloved brand icons, the Counting Sheep, are honoring the biggest night in movies with the Hollywood Herd Sweepstakes on Twitter. Participants will have the chance to win the grand prize: a movie-themed prize package perfect for celebrating movies with the comfort of Serta.

From February 21, 2015, through February 22, 2015, participants will send a Tweet replacing a word in any movie title with the word “sheep” followed by the hashtag #ReplaceMovieNameWithSheep and #SertaSweeps. For example, Gone with the Wind becomes Gone with the Sheep.

The first 50 qualifying Tweets that @SertaMattresses retweets will receive a collectible Serta Counting Sheep plush toy. To be considered a qualified Tweet, the participant’s profile must be set to “public.”

Those whose qualified Tweets are retweeted by Serta will automatically be entered for a chance to win the grand prize – two Serta pillows of their choice, a Sleep to Go® Luxury Fleece Blanket, a movie-themed gift basket, and a $100 gift card to purchase movie tickets.

The sweepstakes will run from 10:00 a.m. CST on February 21, 2015, through 11:59 p.m. CST on February 22, 2015, exclusively on Twitter. For more information, please visit Serta’s blog.



NO PURCHASE NECESSARY TO ENTER OR WIN. The Serta Hollywood Herd Sweepstakes (“Sweepstakes”) is sponsored by Serta, Inc., 2600 Forbs Ave., Hoffman Estates, IL 60192. The Sweepstakes begins at 10:00 a.m. CST on 2/21/15, and ends at 11:59 p.m. CST on 2/22/15. The Sweepstakes is open only to persons who, at the time of entry, are 18 years or older and legal residents of the 50 United States, DC, and Canada (excluding Quebec). Odds of being selected for a prize depend on the total number of eligible entries. Limit one entry per person. Approximate Retail Value of all prizes is $797. For Official Rules visit

About Serta Mattress Company:

Serta and its licensees together are the #1 mattress manufacturers in the United States. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta and its licensees also manufacture the iSeries® Hybrid Sleep System and the exclusive Trump Home® and Bellagio at Home® mattress collections.    

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels, and many more.

Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 150 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality.

For more information, visit

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Kelly Ellis
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