Knowing how to write email subject lines that actually convert can increase profits and create long-term relationships.
(PRWEB) February 23, 2015
GetUWired, a small business Internet marketing firm that specializes in Infusionsoft, has just released an educational blog titled "How to Write Email Subject Lines that Actually Convert." The blog discusses six different ways to increase conversion rates for email marketing. The blog can be seen here.
6 Tips on How to Write Email Subject Lines That Actually Convert
1. Keep copy concise
When writing email subject lines, shorter is better. The thing to do is to try to catch the eye, so writing a short email subject lines that is readable in a glance can help increase the open rate of emails. Long email subject lines take too long to read, and busy readers are less likely to take the time to do so.
2. Use the recipient's name
Everyone likes to see their own name. Even though today's savvy consumers realize their name is just being autopopulated into the subject line, it's more likely to attract their eyes and persuade them to open the email.
3. Add a deadline
Inboxes are so clogged with information now that readers will put off reading email marketing messages if they think they have time to "deal with it later," which usually ends up meaning "never." Adding a deadline to an email lets readers know they must read this email immediately if they want to take advantage of the limited-time offer included within.
4. Offer high-value content
The very best way to get customers to open emails is to offer them something they want. Give them a coupon, a free gift, or information they can actually use, and then announce it in the subject line.
5. Don't be vague
People are busy. They don't have extra time to check out emails that may or may not include something interesting. Give customers something they want in their emails, and tell them about it in the subject line. Don't be coy when writing subject lines.
6. Avoid spam flags
Certain words can land emails in the junk folder even if they aren't junk. Avoid terms like "as seen on," "work from home," and "$$$." Check the blog for a more in-depth list of spam-flag words to avoid.
For more information, call GetUWired at http://www.GetUWired.com or call 877-236-9094 today.