Most agencies are plagued by operational bottlenecks because traditional systems are unable to adapt to the complex, technology driven world of digital advertising.
New York, NY (PRWEB) February 24, 2015
Nexelus http://nexelus.net is pleased to announce the launch of the first cloud based integrated operations and financial management platform for global advertising agencies. Nexelus offers global agencies a unified Software-as-a-Service (SaaS) platform to integrate business processes and workflows across multiple entities and communications disciplines, including, digital, strategy, media, production, technology, promotions, and public relations. Using Nexelus, agencies can significantly reduce the time, resources and costs to run operations by eliminating manual tasks, unnecessary spreadsheets and information silos.
“As marketers demand more transparency, efficiency and accountability, efficient and effective workflow and resource management has become paramount for agencies”, said Atlee Brown, Co-Founder & CEO of Nexelus. “Most agencies are plagued by operational bottlenecks and high resource costs because traditional systems are unable to adapt to the complex, technology driven world of digital advertising. The launch of Nexelus is the culmination of our vision to deliver a unified digitally-focused agency operating platform to integrate and streamline business processes across multiple entities and various communications disciplines.”
Nexelus was architected “from the ground up” during 3+ years of intensive R&D to address the specific challenges in digital operations, resource and workflow management. Built on the latest .NET and web services platform, Nexelus’ open API based architecture integrates with best in class 3rd party ad tech platforms, including, Ad serving, Search, Demand Side Platforms (DSP) and Data Management Platforms (DMP). Nexelus Digital Media Plan-to-Pay platform automates an agency’s digital media workflow, from media plan authorizations to insertion orders, performance measurements, billing, media invoice reconciliation and analytics.
Through an exclusive collaboration with Google, Nexelus has developed the industry’s first electronic insertion order and media invoice reconciliation tool for digital media buys. This integration with Google adwords and related billing-3 platform will serve as a blueprint for much needed automation in the digital media ecosystem.
Nexelus will continue to develop the platform in the coming months to include mobile apps (iOS, Android), enhanced ad server, search and DSP/DMP integrations.
About Nexelus. Nexelus is a leading provider of cloud based operations and financial management software for global ad agencies. Nexelus integrates workflows and automates business processes across all marketing communications disciplines, including, digital, strategy, media, production, technology, promotions and public relations. Nexelus is a modular software-as-a-service (SaaS) platform which streamlines an agency’s operational processes from a single dashboard, including, project and workflow management, resource management, capacity planning, digital media planning-buying-billing-reconciliation, estimating, time management, expense reports, purchasing, billing and invoicing, client profitability, and analytics. Nexelus integrates seamlessly with existing Accounting/ERP systems, including, Microsoft Dynamics, SAP, Oracle, JD Edwards, Epicor, Sage, Mediaocean and Harris.
John H. Pollok
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