Microsoft Partners with PlaceFull

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Bing Adds “Book it” Button to Connect PlaceFull Merchants in Search Results

Seattle activity and event booking software provider, PlaceFull, announced today a partnership with Microsoft Bing to showcase a “Book it” button directly in Bing search results. Among the business verticals that will benefit are: Art and Ceramic Studios, Batting Cages, Laser Tag Places, Paintball Places, Gymnastics Facilities, Bowling Alleys, Go Kart Tracks, Zip Line Courses, Photography Studios and Wineries.

Similar to the “Direction” and “Website” buttons in Bing search results, the “Book it” button will direct consumers to the merchant’s custom booking page, powered by PlaceFull. The button will appear when a searcher queries a branded keyword. For example, typing Paint Away Redmond ( will display the Book It button in Bing’s Snapshot Bar (similar feature to Google’s Knowledge Graph). From here, consumers can discover and book activities and events on their own schedule, 24/7.

According to Ryan Hamlin, CEO of, “This helps merchants get booked by aligning searcher intent with a common desire - booking an activity or event. This is a big deal for both merchants and consumers because it removes a step in the booking process; therefore increasing the probability for a completed transaction. For merchant customers they experience immediate gratification. When they find a place they want do business they can book online on the spot.”

Jeff Keller, Sr. Product Manager,, at Microsoft, said “The relationship with PlaceFull is a natural fit. People are always searching for activities and events nearby. The integration with PlaceFull’s booking capability simplifies the booking process, making the looking to booking process seamless. We are happy to partner with PlaceFull to help our users get things done quickly and efficiently.”

About PlaceFull is an online booking service that allows activity and event business owners to create and publish bookable listings online, delivering ultimate convenience for both merchants and consumers.

About Microsoft Bing
Bing goes beyond the search box to power intelligent experiences across a range of devices and services to help you quickly find what you need and get things done. Founded in 1975, Microsoft is the worldwide leader in software, services, and solutions that help people and businesses realize their full potential.


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