With a streamlined Infusionsoft system and a new website and CTA, Dogs Naturally is now ready to tackle the world of holistic dog care with even greater results.
(PRWEB) February 23, 2015
GetUWired, a small business Internet marketing firm specializing in Infusionsoft, has just released "Case Study: Dogs Naturally -- Custom Coding Makes Infusionsoft Even More Powerful." The article can be seen here.
Who is Dogs Naturally?
Dogs Naturally is a holistic dog care magazine that also offers courses, a membership site and a web store. The Dogs Naturally community includes veterinarians, breeders, trainers and dog lovers that are committed to raising and caring for their dogs naturally.
Why Dogs Naturally Came to GetUWired -- Infusionsoft support and more
Dogs Naturally's business was already booming, but founder Dana Scott wasn't getting the conversions she wanted from her website. She needed a whole redesign of the site and a new eye-catching CTA, as well as some Infusionsoft help and a new membership site.
The New Website
Our designer took the bones of the original Dogs Naturally site and sculpted a new site that is more reflective of the Dogs Naturally attitude and clientele. The new site uses Earth tones and a flowing aesthetic that perfectly matches the mood of holistic dog care.
Now the website, which gets approximately 500,000 visits a month, gives visitors an instant impression of what Dogs Naturally is all about before they even read a word of copy.
The New CTA
One of Dana Scott's biggest complaints when she came to GetUWired was not getting enough conversions from the website. The old CTA asked visitors to subscribe to the magazine -- not exactly a low-cost engagement. So GetUWired created a free book offer that entices brand-new visitors with a 0-risk, 0-commitment offer.
The CTA to subscribe got the GetUWired treatment, and now it matches the feel of the rest of the website but also stands out so it catching the eye to increase conversions.
New Order Forms
Dogs Naturally services clients in the U.S., Canada and internationally, and that made the ordering process very frustrating on the business end. So GetUWired went in and created new order forms complete with graphics that take clients from around the world through the ordering process effortlessly. The new process is streamlined to eliminate heachaches with order fulfillment, payment, etc.
GetUWired took the Dogs Naturally membership site and moved it over to iMember 360, which gives Dogs Naturally unlimited potential to make the membership site user friendly as well as administrator friendly. The new membership site is now packed with back issues of the magazine as well as courses on holistic dog care.
The feature of the new membership site that is most useful may be its ability to integrate with Infusionsoft. Because iMember is a tag-based system, Dogs Naturally can now add users to the membership site and give them access to materials simply by applying a tag to their contact record.
Dana was already very Infusionsoft-savvy, so GetUWired didn’t need to do a complete overhaul of her Infusionsoft system. Instead, the team helped her tackle some ongoing issues with billing automation, membership and her existing campaigns.
Other companies said it was impossible
“We’ve worked with many developers and Infusionsoft experts before, but we’ll be sticking with GetUWired from now on,” Dana said.
“They’ve made some custom coded goodies for us that other companies said were impossible and made Infusionsoft a much more powerful tool for our business.
“This has vastly improved our customer experience, our sales page performance and our bottom line. We can be completely confident in the quality of work and the knowledge that they’re always just a phone call away.
“Our partnership with GetUWired is one of the best investments we’ve made in our business – they’ve made the impossible possible and I’m excited that technology is no longer a barrier to our success."
For more information on Infusionsoft support or other Internet marketing questions, visit http://www.GetUWired.com or call 877-236-9094.