Announcing a New Marketing eBook by Bonnie Harris of Wax Marketing, Inc.

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Write a Marketing Plan in 15 Minutes a Day

Bonnie Harris, President and founder of Wax Marketing, Inc., an integrated marketing communications firm, announced the release of her new Marketing eBook Write a Marketing Plan in 15 Minutes a Day. Based on her popular December, 2015 blog series, the new marketing eBook contains all the steps needed to write a sound marketing plan in 15 minutes a day, over the course of 20 days. The marketing eBook provides a plan and concrete tactics that to guide individual or organizational marketing efforts for the next year. The new eBook is free.

“The blog series came about after a heated argument with another marketing consultant about the amount of time it really takes to develop a marketing plan for a solopreneur or small business,” said Bonnie Harris. “Many marketing companies over-complicate the marketing plan process. Entrepreneurs know through experience and intuition the right moves to make. They just need to proper questions to draw out the right strategies and tactics, and a good framework.” Harris, an integrated marketing communications specialist, has extensive experience working with growing organizations and individuals over the past twelve years.

Write a Marketing Plan in 15 Minutes a Day covers not just strategy and tactics, but also explains:

  • Ways to identify and communicate with an organization’s BEST customer.
  • How to recognize existing marketing efforts that work and those that don’t.
  • Ways to link tactics to accelerate marketing ROI.
  • Ongoing methods for measuring results.

The new eBook is free and can be downloaded at

About Bonnie Harris - Bonnie Harris is an integrated marketing communications (IMC) expert with more than twenty years of experience in marketing, management and sales. She has created IMC campaigns for a wide variety of clients from Ivy League universities to healthcare specialty practices. Bonnie is an adjunct professor for the Reed College of Media at West Virginia University. She also teaches IMC for the Public Relations Society of America (PRSA). Follow her on Twitter or connect with her on LinkedIn.

About Wax Marketing, Inc. - Wax Marketing provides integrated marketing and communications services to improve brand awareness, drive more business and accelerate marketing results across a wide variety of industries. More information is available at

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Bonnie Harris
Wax Marketing, Inc.

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