NAACP Chooses IQ Strategic to Grow Its Membership

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Seeking aggressive growth in its membership, the NAACP has chosen data-driven strategy company, IQ Strategic, to engage a new generation of members.

IQ Strategic's data-driven approach has been selected to grow NAACP membership

The NAACP has a great story to tell. It's our responsibility to tell it in a way that members can all understand, appreciate, and respond to enthusiastically.

The NAACP, one of the most recognized advocacy organizations in American history, has chosen IQ Strategic to aggressively grow its membership program.

By selecting IQ Strategic, NAACP not only is accessing more than thirty years of non-profit experience but also IQ's unique combination of data analysis and creative execution to improve ROI.

"We are excited to bring very modern concepts of analysis, segmentation, and creative execution to grow membership at the NAACP," said IQ Strategic's CEO, Joe Casalino.

The new relationship is off to a great start as the first initiative, "Our Moment," returned more than 7,400 members to the NAACP at the end of 2014.

"The NAACP has a great story to tell," stated Casalino. "It's our responsibility to tell it in a way that members and potential members can all understand, appreciate, and respond to enthusiastically. We're excited for that opportunity."

IQ Strategic is a data-driven strategy company utilizing analytics and personalized data modeling to achieve improved results and increased ROI for clients. By combining the science of data analysis and model development with creative strategic execution, IQ Strategic enables opportunities for non-profits, associations, and for-profit businesses seeking explosive growth.

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Joe Casalino
IQ Strategic
+1 888.890.8570 Ext: 202
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