It may sound altruistic, but ultimately our goal is to have a portfolio of successful regional tourism directories to promote central Ontario at large.
Minden, Ontario (PRWEB) February 23, 2015
First Page SEO (http://www.first-page-seo.com) a well-known search engine marketing company has acquired the Kawartha Vacations (http://www.kawartha-vacations.com) tourism directory. First Page SEO is very involved in the hospitality web marketing sector, providing web marketing services to over 100 resort clients and 17 independent hospitably directories. First Page SEO also owns the Haliburton Tourism directory (http://www.haliburton-tourism.com) and Ontario’s busiest boating site, Boating Georgian Bay (http://www.boatinggeorgianbay.com).
Kawartha Vacations includes content on waterfront accommodations, area events, local attractions, shopping, conference venues, wedding facilities, spa services, golf courses, fishing, last minute vacation deals, and in general, it is a good source of local knowledge. The site’s new owners at First Page SEO plan to expand the site and invite guest writers to contribute to site content.
“We are very good at building and marketing tourism directories,” says Mark Coles, Owner of First Page SEO. “It is often difficult for non-profit groups and tourist associations to maintain and grow this type of directory over the long run. Because we already have the staff in-house to keep the sites fresh, and with our expertise in web marketing, we can make these directories grow and flourish. The revenue to maintain these sites comes from on-site advertising. It’s a win/win for our business and the hospitality sector in a given tourist district because they have the benefit of having their area, and their resort properties and attractions promoted aggressively. Our sites are always top placers on Google. In addition, we keep the sites fresh and up to date from a technical point of view. This is a cost that would normally be paid out by the organization or passed on as a fee levy,” states Coles.
“Our first objective with the Kawartha Vacations site is to convert it to an HTML5 responsive layout so that it conforms to Google’s new requirement of sites being mobile friendly and achieving the mobile friendly Google icon on mobile search listings,” states Stephen Roome, President of First Page SEO. “This has to be done because on mobile searches, sites that are deemed mobile friendly by Google will have a placement advantage. Unfortunately, stand-alone mobile sites are relegated to the trash with Google's new preference. We have been converting many client sites to responsive, mobile friendly layouts in the last few months. Once we have that done, we will focus on fresh content and reach out to existing and potential advertisers who can help support the site because it will bring them business. We will work hard at marketing the site, and as the site achieves stronger brand recognition, our hope is to bring better awareness to the Kawartha region and its businesses,” says Roome.
“We’d like to thank Ben Samann owner of Viamede Resort (http://www.viamede.com). He is the one who originally funded the site and got it rolling over the last two years, to the benefit of all those in the Kawartha tourist region,” says Coles.
“It may sound altruistic, but ultimately our goal is to have a portfolio of successful regional tourism directories to promote central Ontario at large. We are missing Muskoka right now and eventually we will do something about that. We don’t just want to build an Ontario-wide based tourism directory because a number of our existing clients already fill that niche. They are doing a pretty good job getting the word out regarding vacations and tourism in general in Ontario. I believe that regionally, we can do a much better job marketing tourism in Ontario. I like to think that inside Ontario, accommodation properties shouldn’t be competitors cannibalizing each other for business. We have to look at the big picture and bring new customers to Ontario and not just recycle those already vacationing inside the province. Our real competition over the long haul is not our tourism operator neighbours in Ontario, but the cruise ships, sun & sand vacation destinations and hundreds of other out of province tourism destinations. We need to work together to build awareness of tourist brands, attractions and accommodation venues and regional directories are a good foundation to make that happen,” explains Coles.
About First Page SEO: First Page SEO has been a leading Canadian SEO consultant for search engine optimization, website marketing, and site promotion since 2001. First Page SEO (http://www.first-page-seo.com) is ranked 5th of the top 30 companies in Canada for organic search engine optimization and best SEO services by Top SEOS. Offering a wide range of website consulting services at a reasonable price, First Page SEO specializes in placing websites on the first page through intensive site analysis/optimization, customized keyword bidding campaigns, and link building programs, including e-news media release and social network submissions. First Page SEO also builds attractive web sites that place ahead of the competition, reputation management services and offers rock solid hosting services. For more information about First Page SEO, call 705 286-3656 or visit http://www.first-page-seo.com.
Mark Coles, Owner
First Page SEO
PO Box 525
Minden ON K0M 2K0