Folgers and FLW have a history and partnership as rich as the coffee and aroma that greets anglers as they begin a new day, whether at home, on the lake or on the go.
MINNEAPOLIS, Minn. (PRWEB) February 23, 2015
FLW, the world’s largest tournament-fishing organization, has announced a sponsorship renewal for the 2015 season with The J.M. Smucker Company to feature Folgers®, the iconic American coffee brand that has been The Best Part of Wakin’ Up™ for more than 150 years. Financial terms of the deal were not disclosed.
“The J.M. Smucker Company has been a valued partner of FLW for many years,” said Trish Blake, president of FLW marketing. “The Folgers Morning Take Off is always a huge hit and complements the family-friendly atmosphere perfectly at our tournaments. We’re excited to partner with them again in 2015.”
Folgers® will continue to be recognized as the official presenting sponsor of the Morning Take Off event at all Rayovac FLW Series tournaments, Walmart FLW Tour events and bass fishing’s world championship tournament, the Forrest Wood Cup. The brand will be highlighted across multiple FLW's platforms, including its tournaments and expos, websites, social media outlets and Walmart in-store merchandising.
“We’re excited to continue our partnership with FLW and bring Folgers coffee to fans in the 2015 season,” said Maribeth Burns, Vice President of Corporate Communications for The J.M. Smucker Company. “Folgers and FLW have a history and partnership as rich as the coffee and aroma that greets anglers as they begin a new day, whether at home, on the lake or on the go.”
FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 240 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. For more information about FLW visit FLWFishing.com and look for FLW on Twitter, Facebook, Instagram and YouTube.
ABOUT THE J.M. SMUCKER COMPANY
For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and natural foods products in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Millstone®, Café Bustelo®, Café Pilon®, truRoots®, White Lily®, Martha White®, and Sahale Snacks® in the United States, along with Robin Hood®, Five Roses®, Carnation®, and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.
The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury™ is a trademark of The Pillsbury Company, LLC; Carnation® is a trademark of Societe des Produits Nestle S.A.; and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC.
Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.
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