(PRWEB) February 24, 2015
Vivaldi Partners Group, a leading global growth strategy firm, has appointed Agathe Blanchon-Ehrsam to the newly created role of Global Chief Marketing Officer. Based in the company’s New York office, Blanchon-Ehrsam will lead Vivaldi’s global marketing functions including marketing strategy, brand development, and marketing communications.
As an innovation, brand and marketing specialist, Blanchon-Ehrsam brings over 15 years of experience to her new role. Prior to her CMO role, Blanchon-Ehrsam led Vivaldi’s Fifth Season practice, where she helped companies produce innovative, engaging interactions that help them connect with their audiences, build their brands and create entire new businesses. This included transforming a high-end restaurant experience to prepare for tomorrow's customer needs, rolling out a new corporate brand for a biotechnology company, designing a new retail brand and store environment for a professional paint product, conducting a year-long integrated marketing campaign for a food & beverage organization and building a provocative ad campaign for a non-profit.
"Agathe has a record of results at Vivaldi Partners Group, and I couldn't be more pleased about her expanded leadership role," said Erich Joachimsthaler, CEO and Founder of Vivaldi Partners Group. "Agathe’s appointment in this role signals a new era of growth for the firm and our efforts in sharing the Vivaldi story."
About Vivaldi Partners Group:
Vivaldi Partners Group (http://www.vivaldipartners.com) is a global marketing strategy firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world.
Vivaldi Partners Group uses its expertise in strategy, innovation, marketing, and organization to identify new demand-based opportunities, build strong brands, create and realize innovation and growth, and lead internal change and transformation through the development of people.
Vivaldi Partners Group is comprised of Vivaldi Partners, Fifth Season, a design and digital brand-building agency, and E-Edge, its executive and leadership development firm.