Buzztala Expands Organic Video Network into Latin America with El Tiempo

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Search ROI Increases by 5x with Organic Video Ads

Lo Encontraste, the leading comparison shopping marketplace in Colombia, and a business unit of media giant El Tiempo, is ramping up organic search video ads with the industry’s leading online organic video network, Buzztala. Buzztala created short video product reviews, also known as Product Video Ads (PVAs), for Lo Encontraste’s various products. Buzztala’s network delivered an 11.5% average click thru rate (CTR) improving on the performance of Google ads by more than 4x. Better yet, Lo Encontraste saw a 5X increase in organic listings in search engine result pages (SERPs) completely attributable to the Buzztala network.

“We were very impressed with the results of our initial Buzztala campaign,” said Mauricio Quintero, Marketing Manager for Lo Encontraste, “we plan on continuing to make use of Buzztala’s network for every new category launch on our site.”

Buzztala is the Internet’s first video ad network that optimizes for organic and paid media across desktop + mobile. Advertisers are able to more effectively target consumers compared with traditional search ads and consumers get a visual way to discover and research products on whatever device they use. The core of Buzztala is our proprietary Product Video Ad (PVA) unit, short video advertorials that engage consumers and deliver qualified shoppers to advertisers. Buzztala uses its data optimization and technology platform to deliver PVAs thru organic and paid media resulting in leading performance metrics (CPC/CPA) for advertisers. With our technology platform and presenter network the Buzztala platform can produce, traffic and optimize videos at scale for millions of products and services.

“We’re excited to partner with one of the leading media powerhouses, El Tiempo, to expand our network into the Latin American market,” said Jay DeDapper, CEO of Buzztala, “This underscores the massive opportunity we see in disrupting a global, multi-billion dollar paid search market.”

About Buzztala
The Buzztala Organic Video Ad Network is giving brands and retailers better ROI on search marketing budgets with our Product Video Ads (PVAs). These short video product summaries capture top organic search positions and deliver industry-leading CTRs. With our technology platform and presenter network Buzztala can produce videos featuring real people at scale for millions of products. Buzztala’s PVAs are outperforming Google shopping and text ads by 4x. Please visit Buzztala FAQs to learn more.



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