Agent Link Conducts New Insurance Market Research to Discover the Needs of Top Life and Annuity Agents

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Agent Link, a leading marketing and public relations firm serving insurance companies, gets to the heart of what the nation’s top life and annuity producers want through unique market research.

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The results show us top producers’ exact needs and challenges and allow us to assist with those.

Agent Link specializes in using data to help clients better engage their target audience and experience increased success in marketing. In the last 12 months, Agent Link has spoken with more than 41,000 agents in various capacities. This January, the company completed a survey with the nation’s top life and annuity producers in an effort to gauge what agents want from insurance companies and marketers.

While Agent Link has conducted extensive research with insurance producers across the country in the past, this survey is distinctive in that it targeted agents at the high end of premium production with most sales coming from Fixed Indexed Annuities as well as Universal and Term Life products. Based on total population, the results of this research have a +5% margin of error.

“We just finished this project, and the findings are very telling and helpful,” said Agent Link’s Director of Market Research Stu Gramajo, “The results show us top producers’ exact needs and challenges and allow us to assist with those. Our findings were contrary to what insurance companies and marketers thought previously. These findings will shed new light on marketing and prospecting efforts for top producers.”


About Agent Link:

Agent Link is a leading insurance marketing and consulting firm serving IMOs, FMOs, MGAs, insurance carriers, industry vendors, and insurance agents. At Agent Link, we have one sole purpose and passion: To help insurance agents and financial advisors expand their business through our industry-leading prospecting and marketing tools. Agent Link applies its cutting-edge marketing intelligence coupled with 21st-century marketing expertise to help you stay top-of-mind with current and prospective clients and generate more referral business. For more information about Agent Link, visit

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