Digital PR Shares Tips as to Why it is Important to Keep Up with Your Brand's Image Online

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Digital PR, a new initiative powered by Exults, a Fort Lauderdale based marketing agency, shares useful tips and explanations to help businesses better understand the importance of keeping up with their image online.

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The rapid developing bridge of Digital Information and Public Relations cannot be passed up on by major organizations and local businesses.

In today’s digital world, any information one may be interested in can be accessed in a matter of seconds. An excess of information, accurate or not, can usually be found on just about anything with the simple click of a mouse. Digital PR, a Fort Lauderdale based digital public relations firm, understands how crucial it is to have accurate and positive information depicting a company available online. Listed below are tips and useful information to help businesses better grasp the importance of carrying a positive image online, and what some of the dangers are of holding a negative image can bring.

The power of a review, quite simply, can make or break a company. Digital PR believes one of the simplest and most common methods of monitoring information on the Internet is by regularly searching a brand’s terms on different search engines. Another effective way to monitor a brand’s presence online is through Third Party Review Sites. Websites such as Yelp, Consumer Affairs and Angie’s List hold thousands of user-generated reviews for businesses and corporations. Many consumers opt to search previous consumer reviews on a particular business they may be interested in before committing to hiring them. Although there is true, positive information that can be found on the Internet, there may also be false, unvetted information that can negatively impact a person or company.

Digital PR explains that one of the main key components in understanding how a brand is being depicted online is through Social Media. Social Media platforms such as Facebook, Twitter and LinkedIn consistently rank among the most viewed sites online by U.S. adults, and they represent a notable portion of online reviews. Digital PR believes the best strategy to handle reviews on these sites is to address them. Digital PR advises that a brand has an official profile on all popular Social Media platforms to allow customers a place to provide feedback. Actively responding and addressing both positive and negative reviews can help improve a brand’s perception online. Digital PR CEO Zach Hoffman is quoted as saying: “The rapid developing bridge of Digital Information and Public Relations cannot be passed up on by major organizations and local businesses.”

Digital PR understands the importance of keeping a positive image of a brand online. Because of how significant the Internet is in today’s day and age, having a positive image online may possibly be one of the most important factors a business should strive for. Digital PR is a new initiative powered by Exults, a Fort Lauderdale based internet marketing agency that is celebrating their tenth year in business.

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Sean Horowitz

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