We want to create a one-stop shop for homebrewers across the country online, and a one-of-a-kind retail experience for local customers.
Buffalo, NY (PRWEB) February 24, 2015
With an estimated 1.2 million homebrewers in the United States, moving into the homebrew market seemed like a no-brainer for the team at KegWorks. The Buffalo-based company was founded in 1998 selling draft beer equipment to consumers online.
Since that time, they’ve expanded their product selection to include “everything you’d find in a bar, except for the booze.” That’s how David Rivers, KegWorks President and Founder describes his company’s offering. “Tools for Drinking is the phrase we use to describe our products,” says Rivers.
With regards to homebrew, KegWorks has dabbled in the market for nearly a decade, carrying some of the most basic, often-sought tools. But they didn’t go after it fully until March of 2014, when they added over 200 products to their online shop. In addition to mirroring that line in their Buffalo store, they also built an entire Homebrew Kitchen with a full-service bar where a range of home brewing classes are taught to local patrons on a regular basis.
Last week, they added 70 new products to their online and in-store offerings. “We want to create a one-stop shop for homebrewers across the country online, and a one-of-a-kind retail experience for local customers,” says Justin Frost, KegWorks Head Brewer and Home Brewing Category Manager. And that’s what this latest addition is all about - servicing every level of brewer, from first-timers to veterans.
The new products include 23 dry yeast strains, 30 specialty malts, as well as a variety of world-renowned Blichmann Engineering Equipment. “This is a big addition for us, and it’s aimed at those with intermediate-expert experience levels,” says Frost.
All of these products are now available online at KegWorks.com and in their Retail Store at 1460 Military Rd. in Kenmore, NY.