Category Leader BrandShare™ Reaches Inventory Milestone: 60 Million In-Package Media Experiences Monthly from Over 725 E-commerce Retail Partners

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Surprise and Delight Drive a 22 Percent Conversion Rate

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"Brand experiences delivered through E-commerce media come with an implied endorsement from each retailer, further sealing trust for the brand," said Doug Guyer, President and Co-Founder of BrandShare.

BrandShare™, the country’s only E-commerce Media Network, announced that it has reached a milestone inventory level of 60 million targeted brand experiences available for shipment each month, a 21% percent year over year increase. That number is expected to increase substantially as U.S. online retail sales are expected to grow 57 percent by 2017. BrandShare anticipates its growth will mirror this trend, offering brands a new powerful avenue for storytelling through content consumers happily try.

“BrandShare is where online shopping and offline marketing converge. We are reaching digital consumers with uniquely targeted experiences they can touch and feel, which they try 99% of the time,” said Doug Guyer, President and Co-Founder of BrandShare. “Brand experiences delivered through E-commerce media come with an implied endorsement from each retailer, further sealing trust for the brand. Brands benefit from a positive open-the-box experience and connect with buyers in a delightful and meaningful way. Retailers receive the benefits of increased traffic and repeat shopping.”

Brandshare enables global brands to connect with consumers they are striving to reach directly in their homes by placing custom content such as offers, coupons and/or samples in E-commerce packages. Through BrandShares’s 725+ E-commerce retail partners, Brands are placed into the hands of receptive customers, triggering sharing and driving conversion. E-commerce media delivers purchase conversion 22 percent or higher.

In addition to the positive impact of the brand experience, consumers are driven online to share their experience and further engage with the brand through digital coupons and other relevant offers.

BrandShare offers custom targeting, matching a brand’s product or experience to the appropriate E-commerce retailers who are targeting the same customer as the brand. The company groups their E-commerce retail partners into 14 lifestyle and demographic networks, so E-commerce customers only receive brand experiences that are of value to them. And once they try the product or take advantage of the offer, they let the world know via social media. A 2013 MRI study found that consumers who buy online are two times as likely to share recommendations about products they try.

Last year, BrandShare produced custom content and offers from hundreds of brands including The Art of Shaving, Tom’s of Maine, Starbucks, Quaker Oatmeal Squares, TreSemme Shampoo, Woolite Complete Laundry detergent, and 5-Hour Energy, among many others. BrandShare has exclusive agreements and Master Service Agreements with such leading E-commerce retailers such as Bed, Bath & Beyond.com, JustFab.com, Kohls.com, FreshDirect.com, Drugstore.com and Zulily.com, among others.

“The average consumer is bombarded with marketing messages every day, and breaking through the clutter is exponentially more difficult. A surprise product or offer that arrives in a package you ordered and is targeted to you helps ensure that your product will be tested and remembered,” said Guyer. “BrandShare’s ‘clutter busting’ unique value proposition ensures a direct touch with consumers 100 percent of the time because when a shopper orders a product from an E-commerce retailer it’s a guarantee that box will be opened when it is delivered.”

About BrandShare
BrandShare delivers an integrated solution for national brands seeking to share their brand sample, premium, digital content, offer, literature or invitation-to-try with target consumers at the key point of usage – their home. Brand experiences are tucked in-boxes that that contain the merchandise shoppers ordered from one of Brandshare’s 725+ E-commerce retail partners.

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Bonnie Morris
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