USF’s China Business Studies Initiative Hosts: Cracking the U.S. Market, Feb. 26-28

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The China Business Studies Initiative (CBSI) at the University of San Francisco (USF) School of Management, in partnership with City of San Francisco, Bay Area Council, Bank of China and East West Bank, and Sterling Bank & Trust, is proud to host its inaugural international conference, “Cracking the U.S. Market: Opportunities and Threats for Chinese Multinationals,” Feb. 26-28.

Xiaohua Yang, director of China Business Studies Initiative at USF.

“Bay Area business executives will be able to network with Chinese investors, as well as and some of the brightest minds and most well-known scholars who study Chinese business trends," said Xiaohua Yang, USF's China Business Studies Initiative.

Nearly 200 Bay Area & Chinese business executives to attend inaugural conference

The China Business Studies Initiative (CBSI) at the University of San Francisco (USF) School of Management, in partnership with City of San Francisco, Bay Area Council, Bank of China and East West Bank, and Sterling Bank & Trust, is proud to host its inaugural international conference, “Cracking the U.S. Market: Opportunities and Threats for Chinese Multinationals,” Feb. 26-28. This interactive, three-day conference brings together world-renowned scholars, investors, business leaders, and policy makers to exchange ideas, strategies, and solutions to the challenges that face Chinese businesses seeking to invest in the United States.

“This CBSI conference presents business opportunities and potential capital injection for San Francisco firms and start-ups,” said Xiaohua Yang, director of China Business Studies Initiative at USF. “Bay Area business executives will be able to network with Chinese investors, as well as and some of the brightest minds and most well-known scholars who study Chinese business trends. This conference is the perfect blend of academic insights and real world business ventures.”

Chinese firms have quickly become instrumental players in the global marketplace. In 2014, Chinese companies invested more than $12 billion in the United States—compared to almost none prior to 2005, and are continuing to search for new markets and new business initiatives. For a complete agenda of the conference, please visit http://www.usfca.edu/management/chinaglobal/.

Through a series of keynote speaker sessions, expert panels, and roundtable discussions, the conference will cover topics on entrepreneurship, innovation, challenges of localization, the image and marketing of Chinese brands in the U.S., relationships with local and national government entities, adapting Chinese managerial practices to the U.S. market, and Chinese investment in real estate and hospitality. Google, Deloitte, Perfect World Entertainment, Huawei, Pactera, and Zarsion are among the organizations and companies participating in this CBSI conference.
Keynote speakers include:
 
Dr. Marshall Meyer, Tsai Wan-Tsai Professor Emeritus in the Wharton School of Business, University of Pennsylvania (Thursday, Feb. 26 at 4:30 p.m.)
Dr. Mike Peng, Jindal Chair of Global Strategy at the Jindal School of Management, University of Texas at Dallas (Friday, Feb. 27 at 9 a.m. in USF’s Fromm Hall)
Mr. “Ted” Tatsuhito Tokuchi, Managing Director & Chairman of the Investment Banking Committee, CITIC Securities Co., Ltd. (Saturday, Feb. 28 at 8:30 a.m. in USF’s Fromm Hall)

With a focus on academic and practical applications, USF’s CBSI conference provides opportunities for business connections with potential Chinese investors, while exploring new venture ideas and opportunities for international collaboration.

Reporters interested in covering any portion of this event should contact Anne-Marie Devine Tasto, senior director of media relations, at (415) 422-2697 or abdevine@usfca.edu.

About the University of San Francisco
The University of San Francisco is located in the heart of one of the world's most innovative and stunning cities and is home to a vibrant academic community of students and faculty who achieve excellence in their fields. Its diverse student body enjoys direct access to faculty, small classes, and outstanding opportunities in the city itself. USF is San Francisco’s first university, and its Jesuit Catholic mission helps ignite a student's passion for social justice and a desire to “Change the World from Here.” For more information, please visit http://www.usfca.edu.

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Anne-Marie Devine Tasto
University of San Francisco
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Anne-Marie Devine Tasto
USF
415 2799137
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