Bidable Self-Serve RTB Advertising Platform Announces Major Funding Round

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Bidable, the leading Self-Serve RTB Advertising platform, has today announced a major funding round from various investors in the Advertising Technology space, recognizing the unique proposition of giving the under-served market of small- to mid-sized advertisers access to easy to use RTB technology.

Seeing a major expansion of the Real-Time Bidding ecosystem in recent years, Bidable has taken up a unique position compared to other vendors, and focusses on small- to mid-sized brands and agencies in order to provide the same technology larger companies have access to, on a self-serve basis with fair pricing and no minimum advertising spend.

Recognizing this unique proposition, Bidable today closed a series of investments from investors specialized in the Advertising Technology space. The round size and investors are undisclosed but will allow Bidable to grow substantially in coming years and provide an alternative to providers focussing on the enterprise market.

“With supply sources such as Google AdX, OpenX, The Rubicon Project, AppNexus and many others, Bidable has access to 95% of the internet audience in the USA, Europe and UK,” said Marc Roodveldt, CEO of Bidable. “We give this kind of reach and powerful technology to small- to mid-sized clients because we believe there is a very large opportunity for them to employ RTB technology in the coming years - I’m glad our investors see it the same way.”

Bidable technology is available for advertisers of all sizes in most countries around the world. With local coverage in USA, UK and The Netherlands, the focus of the company in coming years is on expanding in the Americas and Europe. A free trial of the platform is available at http://www.Bidable.com.

About Bidable:
Bidable is a Self-Serve advertising platform employing Real Time Bidding technology. For the first time, RTB is available to small- to mid-sized companies looking to advertise using this technology themselves. With all the power of RTB, access to 95% of internet users in USA, Europe and UK and with low fees, no minimum account size and an easy to use interface, Bidable is a vendor that brings the Power of RTB to “the People”. Read more at http://www.bidable.com

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William Groenendijk
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