The Relevancy Group Highlights the Top 5 Email Marketing Priorities for 2015; MessageGears Again Honored with 3 Client Satisfaction Awards
Atlanta, GA (PRWEB) February 24, 2015 -- Today, MessageGears announced that its hybrid email marketing solution inherently meets all five email marketing priorities for 2015, as identified within The Relevancy Group’s 2015 Relevancy Ring ESP Buyers Guide, released this week. A survey within the report found that marketers’ top priorities for 2015 are: segmentation and targeting, real-time data utilization, greater use of analytics in messages, deliverability - all of which are core components of MessageGears - along with the ability to easily centralize actionable customer data.
The report also honored MessageGears with three awards, led by a Gold Client Satisfaction Award for the solution’s powerful deliverability. In addition to deliverability, MessageGears earned a Gold Client Satisfaction Award for infrastructure stability, achieved as a result of being the only ESP with no scheduled downtime in all of 2014. Further, MessageGears dedicated support service secured a Silver Client Satisfaction Award for its account management servicing.
Top 5 Email Marketing Priorities of 2015
This year’s Relevancy Ring ESP Buyer’s Guide - 2015 report concluded that marketers are increasingly looking for an Everychannel solution to drive email marketing ROI. To accomplish this goal, marketers look to capitalize on unique sets of customer data more effectively. With MessageGears’ hybrid email marketing solution, marketers benefit from quicker access to more layers of customer data that can be transformed to highly personalized 1-to-1 experiences, delivered seamlessly, with strong calls to action that drive results.
“Technology plays a key role in improving relevancy and results in marketing campaigns,” says Dan Roy, CEO and Co-Founder of MessageGears. “The Relevancy Group’s latest research shows that marketers desire more efficient use of their data, which is achievable with our hybrid solution. We’re thrilled to be recognized by The Relevancy Ring for winning clients’ satisfaction with our powerful, data-savvy solution.”
“MessageGears’ clients tend to have one thing in common—lots of data to manage,” says the report. “Clients spoke very highly of MessageGears’ ability to integrate disparate sources of data, their ability to get into the inbox and the ease of customization within the platform.”
Click here to purchase and download the full The Relevancy Group report, The Relevancy Ring ESP Buyers’ Guide 2015.
###
About MessageGears
MessageGears is the first and only email marketing service to combine the power and security of on-premise software with the efficiency and scalability of cloud delivery. Built for the data driven enterprise marketer, MessageGears’ unique architecture provides an extraordinary combination of data integration, data security, cost-savings and marketer empowerment. MessageGears has been recognized by The Relevancy Group for its innovative design and infrastructure stability. Founded in 2010, MessageGears is based in Atlanta, GA. For more information please visit http://www.messagegears.com.
About the Relevancy Group
Led by tenured industry analyst and marketer David Daniels, The Relevancy Group provides market research and consulting services. We assist with vendor selection and strategies that measure consumer and executive behaviors to optimize the return on marketing investments. A trusted advisor to leading technology organizations and familiar brands, The Relevancy Group remains dedicated to educating the market on emerging trends and the imperative tactics needed to foster trust with customers to improve an organization's relevance within the broader on and offline connected economy. For more information please visit http://www.relevancygroup.com.
Jennifer Blackburn, AR|PR, http://arpr.co/, +1 (855) 300-8209, [email protected]
Share this article