Crescendo Publishing Releases Amazon Bestseller on How Creative Entrepreneurs Can Easily Breakthrough to 6 Figures or More.

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A different, fresh take on creative business and the art of marketing so that women entrepreneurs can love their marketing and love their financial numbers.

Current statistics show that there are close to 10 million women-owned businesses, but on average, women-owned businesses don’t have a high rate of success...

Crescendo Publishing, a boutique publishing house for entrepreneur authors, and producer of several bestselling books, today announced The Artful Marketer: A Fundamental Business Guide for Creative Entrepreneurs, from Dr. Minette Riordan-- creator of a 6 figure multi-media publishing company.

The Artful Marketer achieved Amazon Bestseller status and was specifically written to help creative women entrepreneurs attract more cash and clients. You can purchase your copy at

"Current statistics show that there are close to 10 million women-owned businesses, but on average, women-owned businesses don’t have a high rate of success. Did you know that of those 10 million businesses, only 6 percent will ever reach the six-figure mark?" says Riordan.

She adds: "Even sadder, only 2 percent of women-owned businesses ever reach the seven-figure mark. In fact, over 50 percent of women never exceed $25,000 dollars a year in revenue. It doesn’t have to be that way.”

In The Artful Marketer, Riordan shows how creative entrepreneurs can turn these statistics upside down and easily break through to 6-figures or more. The book shares the following with its readers:

  • Specific ideas for using mindfulness, art and journaling.
  • Practical checklists and templates that make growing a business creative, fun and effective.
  • How to create a one-page visual business plan and a colorful, intuitive marketing plan that are easy to implement, fun to create and specifically designed to grow a creative business.

"My mission is to help creative women entrepreneurs build profitable businesses that create the freedom, flexibility, and financial independence they dream of," says Riordan.


“Minette presents a very creative process for figuring out one of the toughest things for creative to market themselves. Her fun and enjoyable way of dealing with some of the tough decisions demystifies the steps to connect with you ideal client in a way that they will say YES. If you're a creative entrepreneur, you'll actually enjoy the process of creating your marketing plan after reading this book.”

  • Sharla Jacobs, Award-winning, Million Dollar Mentor to Coaches and Holistic Practitioners, Thrive Academy

“The Artful Marketer is FINALLY addressing a critical missing piece for those of us who are creative entrepreneurs! To be able to end the struggles that most 'creatives' experience in building a business is such a relief. To be shown a way to become really successful, leveraging our own unique talents and abilities is both a gift and a blessing. The Artful Marketer may just be the answer to your prayers.”

  • Wendy Darling, The Miracle Life Institute, best selling author The Miracle That Is Your Life

“If you are a creative entrepreneur who struggles with traditional types of linear planning or who fails to do any planning at all, then The Artful Marketer is the perfect book for you. Dr. Riordan provides all the fundamentals of building a 6-figure business, from a simple one-page business plan to a day-by-day marketing calendar that makes it easy to grow your business. Dr. Minette Riordan really does make marketing fun, creative and effective with her Color Wheel Marketing™ theory.”

  • Patty Farmer, Business Growth Strategist, International Speaker, Radio Host & Best-selling Author

The Artful Marketer strikes a positive chord for creative entrepreneurs by combining practical, important business planning strategies with boldly creative tools and activities. Dr. Riodan’s personal business stories are used to great impact and add to the personable, accessible nature of the book. This is one business book that right-brained entrepreneurs don’t need to be afraid of. Creative spirits with big dreams are in great hands!

  • Marney K. Makridakis, founder and author of Creating Time and Hop Skip Jump

Readers Resources:
The Artful Marketer : A Fundamental Business Guide for Creative Entrepreneurs (ISBN: 099-0-9974-6-4)

Information on obtaining the book and eBook version available here:

Watch the book video trailer at:

About Dr. Minette Riordan
Dr. Minette Riordan successfully built a 6-figure multi-media publishing company targeting families in the Dallas/Ft. Worth Metroplex. For over 10 years she ran Scissortail Publishing, publishing a monthly magazine, a website and several annual family expos. She credits her success to learning how to connect with others through networking, referrals, strategic partnerships and an attitude of service to others first.

Minette’s secret to sales success is not about winning a numbers game, but playing the people game: cultivating an attitude of curiosity and openness that will quickly help you attract clients and fans.

To learn more about Minette please visit her website at:

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Robbin Simons
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