The Cure for Cancer Will Come from a Leap of Thought, Innovation and Creativity

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Innovation and creativity have become the most sought after skills in business, as the challenges we face become more complex and competitive. The Springkite Workshop, born in Silicon Valley, is launching new editions in other countries, helping companies, groups and individuals find innovative solutions to the challenges they face in both their professional and personal lives.

In this very practical workshop, participants arrive with a challenge, professional or personal. Through different modules they learn to raise themselves above the complexity and competition by learning to balance analytical and creative skills, in order to generate innovative solutions and ideas for their challenges.

What makes unique is its multidisciplinary approach. “You don’t want to face complexity with a hand tied behind your back or standing on only one leg” Javier ideami, founder of Springkite explains. “We want you to experience your full potential. This will enrich you both professionally and personally.”

Springkite participants bring all sorts of challenges to the workshop. From a food company that looks for new ways to keep their customers engaged, to a writer looking for ideas to spice up a novel, through a couple searching for insights to improve their relationship or a medical researcher looking for innovative ways to tackle the challenge of cancer.

“It is in the most complex challenges we face, that we need to make the biggest effort to diverge before we converge,” explains ideami, founder as well of ideami Studios ( Springkite applies this approach in depth by taking brainstorming to a new level. It attacks challenges from multiple angles, using language, visuals, sound, movement, emotion, patterns and more. A total divergence engine that radically expands the horizons of the participants. Analysis combines with creativity to converge the process to specific insights and ideas the participants take with them at the end of the workshop.

The experience can be life changing. “The workshop was truly the most brilliantly challenging hours of my life. It pushed me to go well beyond my limits." Eric Hsieh is emphatic in his enthusiasm for

Above all, ideami stresses the importance of what happens after the workshop. “Exercising our creative muscles regularly should be as important as exercising our body ones. We give you strategies, exercises and tools that you can keep using after the workshop, to keep those creative muscles ready to work with your next challenges.”

Those tools include a combination of advanced technology apps, designed and created by ideami, like the Posterini ideation engine available at, and other more traditional ones.

“The most innovative solutions to the hardest challenges we face, come from those able to jump far with their minds before they converge onto extraordinary insights.” adds ideami. helps you tackle complexity and competition while encouraging you at the same time to become a better, more complete and balanced human being. The next successful cancer treatment could well be around the corner of a Springkite Workshop.

Visit Springkite at

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Javier Gonzalez

Jim Johnson
since: 02/2013
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