Social Networking Sites (SNS) in the US Industry Market Research Report from IBISWorld Has Been Updated

Share Article

As more SNS develop ways to leverage their consumer base, they will generate higher consumer and advertising revenue. For this reason, industry research firm IBISWorld has updated a report on the Social Networking Sites (SNS) industry in its growing industry report collection.

News Image
Growing advertising spending and disposable income will benefit the industry

The Social Networking Sites(SNS) industry is benefiting from an increasing consumer base, as more Americans conduct services online. Additionally, SNS are attracting a growing share of advertising revenue, as they measure the effectiveness of advertising and leverage significant consumer information to accurately target such advertising and boost its effectiveness. As the industry leverages its consumer information, revenue is expected to grow in 2015, due to increasing disposable income, which is expected to boost consumer spending on discretionary services like subscriptions or add-ons.

Five years ago, SNS were much smaller and unable to monetize their services. During this time, the industry invested significantly in targeted advertising services and consumer controls. As the number of subscribers has grown, the amount of revenue per subscriber increased and costs per subscriber contracted. Industry profit, as measured by earnings before interest and taxes, is expected to expand in 2015, with major and smaller companies having a wide range of margins.

Despite high merger and acquisition activity, the number of enterprises is expected to grow, as opportunities for growth present themselves on new platforms and devices. As more SNS develop ways to leverage their consumer base, they will generate higher consumer and advertising revenue. Growing advertising spending and rising disposable income levels are expected to benefit the industry. However, the industry will be growing from a higher base in the next five years, and SNS are expected to focus on expansion in Asia and Latin America. Consequently, revenue is projected to grow at a slower average in 2020.

The vast amount of personal information shared on SNS has generated privacy concerns, which have been worsened by revelations that the government has been tracking personal information on these networks. The growing practice of data licensing, through which operators make their data available to industry partners, is triggering concerns among users. This growing crisis of confidence is expected to compel industry players to strengthen their privacy protection regulations in the coming years.

For more information, visit IBISWorld’s Social Networking Sites (SNS) in the US industry report page.

Follow IBISWorld on Twitter:!/IBISWorld
Friend IBISWorld on Facebook:

IBISWorld industry Report Key Topics

The Social Networking Sites (SNS) industry includes social networking website publishers and developers. The industry does not include general publishers of internet content, online dating websites, online forums, online video games or other social game developers.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gavin Smith
IBISWorld Inc.
+1 (310) 866-5042
Email >
Visit website