Suntico user count races through 180

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The start of 2015 has seen a huge increase in interest in Suntico, the new online account management system for companies that use Sage 50 accounting software. In February alone, the number of users has grown by more than 20% to 182.

Suntico North America users displayed by Intercom

Suntico users in North America - courtesy of Intercom

We have seen, in the first weeks of this year, growth well beyond our projections

Suntico is attracting a lot of attention as the only online account management system that connects seamlessly to Sage 50 Accounting software.

Small- to medium-sized businesses that employ 10 to 100 people suffer with low productivity. Based on US Census Bureau statistics, if US companies this size could match the productivity of others, it would be like adding another $1m to their annual revenue.

Suntico tackles this problem by making it easier for staff to find each other and the information that they need. The most valuable activities in a small to medium sized business typically start or end in the company’s accounting software. The people performing these activities though, do not typically have access to the accounting software. Suntico connects people and the data that they need to complete their work efficiently.
This includes data in the company's accounting software.

Work on the current Suntico online account management solution started 18 months ago and the first customers came on board during 2014. The company has invested considerable effort really getting to know its early customers, refining the product and the overall customer experience. The results of that work are now showing through in rapidly growing customer interest.

“We have seen, in the first weeks of this year, growth well beyond our projections. As small to medium sized businesses grow, they struggle to keep on top of their customer accounts. Demand for our service comes from many traditional, successful businesses who recognize the need to change the way they communicate and share data” says Alan Bothwell, Vice President of Sales at Suntico.

“We have put a lot of effort into using a combination of technology and human contact to really get to know how our early customers are using Suntico,” says Hugh Johnson, SVP Business Development at Suntico. “We use Intercom for example to see how people are using our software and to support meaningful one-on-one engagement.”

About Suntico:
Suntico is an online account management solution, providing a real alternative to a traditional CRM for companies using Sage 50 software. It provides business managers and sales representatives with instant access to relevant business records, notes, discussions and tasks from any web-enabled device.

It is currently available for Sage 50 Accounting US (formerly Peachtree), Sage 50 Accounting Canada (formerly Simply Accounting) and Sage 50 Accounts in the UK and Ireland.

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Silvia Alegria
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