Rentals United Chooses Pipeliner CRM For Visual Approach

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Implementation Enables Customization of the Sales Process to Maximum Effect

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As far as I’m concerned, it’s the most user-friendly sales CRM system on the market today.

Pipeliner CRM announced today that Rentals United, leader in the new sharing economy, is now a client. Rentals United is changing the face of the vacation rental market.

The company’s sales organization uses Pipeliner CRM to manage a complex, multi-stage, international sales process.

“Pipeliner CRM is the main worktool used by our sales team today. All client leads are registered, and then we have configured nine different sales steps for our business. Pipeliner CRM makes it easy to follow the different steps in the sales cycle, all the way to the end goals,” stated Wilhelm Liljencrantz, Sales and Development Manager at Rentals United. Given the visual approach of Pipeliner CRM, the system brings everything into clarity.

“Since Pipeliner is focusing on the sales process itself, it is a great tool for our business — which is very sales-oriented. It’s so useful because the system is very user friendly and easily adapted,” Liljencrantz added

The company needed an easy-to-use and affordable solution to their CRM challenges. They found that solution in Pipeliner CRM. Liljencrantz investigated 8 other CRM solutions. Pipeliner CRM piqued his interest given that the product had received top rankings in combination with positive customer reviews.

The main criteria for a CRM system, that satisfied their defined goals, were as follows:

  • User-friendly
  • Nice design and front end
  • Easily configured
  • Features that corresponded well to our needs
  • Acceptable price
  • Good reviews
  • Stability
  • Good support

Liljencrantz concluded that Pipeliner CRM ticked every checkbox on the list: “As far as I’m concerned, it’s the most user-friendly sales CRM system on the market today.”

As is the case with a majority of Pipeliner CRM customers, it was the visual factor that weighed heavily in Rental United’s decision to go with Pipeliner— in combination with it being easy to configure, affordable, and adaptable to their business and sales process. In moving sales forward, Liljencrantz relies on a detailed sales process and Pipeliner CRM dovetails with their sales process.

“Being the best-suited Sales CRM app for a fast-growing, innovative company like Rentals United is very gratifying,” said Gerald Toumayan, COO of Pipeliner CRM. “We’ve built our brand on the idea that it shouldn’t be difficult to meet the must-haves listed above. Providing an affordable, flexible and easy-to-use Sales CRM is what we’re all about.”

Pipeliner CRM is a truly disruptive technology that turns traditional CRM on its head and takes a sales-centric approach with a target-oriented, visual solution that empowers salespeople. Pipeliner CRM aims to provide a work tool that becomes a way of life—one that salespeople adopt and trust. Pipeliner CRM is organizing customers’ workflows in ways that demonstrate an innate feel for what salespeople actually want and need.

For the complete case study please visit the Pipeliner CRM blog or more on Pipeliner CRM software or to download a 30-day free trial, please visit:

About Pipeliner CRM
Pipeliner CRM is a software system that enables salespeople and teams to understand their sales process and accelerate opportunities toward a close, while saving time and maintaining focus. Pipeliner CRM overlays organizational features atop a visual interface, creating a worktool that adapts to and grows with the organization.

Headquartered in Los Angeles, California and Vienna, Austria, Pipeliner CRM has offices in the UK, Sweden, Slovakia, and India. Engage with us on Facebook, LinkedIn, and @PipelinerCRM or visit us at

About Rentals United
Rentals United is a channel management business for the holiday rental market. Located in Stockholm, Sweden, the company — with clients worldwide — exemplifies today’s digital global business.

Rentals United has two categories of clients:

  • Property suppliers – Owners and managers with holiday rental properties can list and automate marketing of their properties via a multitude of relevant partners and portals.
  • Online property agents – Agents can access Rentals United’s inventory of properties in order to expand their geographical reach, increase their inventory, and generate more bookings. They can also market their own properties to other agents via the platform.

Rentals United saves time for their clients by automating a substantial part of their daily workload. The service is a “one stop shop”: synchronizing bookings, pricing, and calendar availability all across the web in real time—from a single entry point.

The company currently works with 27 partners, is connected with more than 50,000 properties, transacted €2,296,000 in bookings in 2014, and is growing fast.

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Colleen Toumayan
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