City of Castle Pines, Colorado Strengthens Retail Development Through New Partnership

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The City of Castle Pines, Colorado announced today that it has entered into a partnership with analytics firm Buxton to strengthen the City’s retail economic development program.

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Retail recruitment and retention is an important part of Castle Pine’s economic development strategy.

The City of Castle Pines, Colorado announced today that it has entered into a partnership with analytics firm Buxton to strengthen the City’s retail economic development program. Buxton’s household-level customer analytics and retail expertise will identify the most promising potential retailers for the area, based on consumer demand.

While retail economic development programs have traditionally relied on basic demographic information, Castle Pines will utilize customer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform SCOUT® will give local leaders the ability to analyze retail matches and provide market intelligence to existing local businesses.

“Retail recruitment and retention is an important part of Castle Pine’s economic development strategy,” said Don Van Wormer, city manager for the City of Castle Pines. “We look forward to welcoming new businesses to our community.”

“Buxton is excited to begin working with the City of Castle Pines,” said Lisa McCay, vice president of Buxton’s public sector division. “We will provide the analytical support needed to make important development decisions.”

Buxton has worked with more than 650 cities nationwide to implement retail development strategies. Client cities include Durango, Colorado; Indian Wells, California; Oak Park, Illinois and many others.

About Castle Pines, Colorado

Incorporated on February 12, 2008, Castle Pines is a city of about 10,000 located approximately 20 miles south of Denver in Douglas County, Colorado. Our city's stated vision is to "Enhance our community's unique character by ensuring excellent infrastructure, safe neighborhoods, maximum citizen participation and conscientious development that balances open space, residential and commercial uses."

For more information, visit http://www.castlepinesgov.com.    

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include GNC, Anthropologie and Marriott.

For more information, visit http://www.buxtonco.com.

Media Contacts

Katie Russell            
Buxton                
(817) 332-3681            
krussell(AT)buxtonco.com             

Kim Newcomer
City of Castle Pines
(970) 797-2015
kim(AT)slatecommunications.com

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Katie Russell
Buxton
+1 (817) 332-3681
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